In the risk-averse buying environment we all currently operate in, investing in a new pipeline generation tool or champion tracking program can make teams hesitant. Common concerns include:

• Is the investment worth it?

• Does the tool benefit their team?

• How to get stakeholder buy-in?

• Where does the tool fit in their existing tech stack?

• The level of data they’ll need to share with the vendor during implementation

• And how much time their team needs to implement and maintain this new tool or program?

Cybersecurity buyers are even harder to reach.

"Our target personas are naturally suspicious, highly skeptical, and very technical buyers. Plus, there are a lot of vendors jockeying for mindshare. This makes it harder to stand out. So, buyers lean on what they know and trust. They’re more willing to talk to or buy from an organization they’ve worked with before and trust. A vendor’s ability to keep those connections is essential in a space where people are constantly changing roles. UserGems helps you maintain those connections automatically.”

• Clare Corriveau, fmr. Sr Director of Demand Gen at Cobalt, a pentesting service trusted by over 1200 customers worldwide.

This guide shows you how UserGems helps cybersecurity revenue teams track champions, generate pipeline, and close more deals.

✅ Chapter 1:Champion tracking for cybersecurity revenue teams

✅ Chapter 2: 7 things to consider when evaluating champion tracking software

✅ Chapter 3: Signs champion tracking may be wrong for your team

✅ Chapter 4: 3 pipeline generation success stories from cybersecurity revenue teams

✅ Chapter 5: Ready to buy a champion tracking tool? Build a fool-proof business case

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We help you track customers and generate predictable pipeline

UserGems is pipeline generation software that tracks champion job changes and identifies warm paths into target accounts, turning buyer signals into qualified pipeline. With UserGems, companies can track and automate outreach when their champions change their jobs and capture the buying groups to find the warmest path into every account.

Companies like Mimecast, Greenhouse, and Pluralsight use UserGems to track champions and convert job change signals into pipeline. Book a demo to learn more.