The best free prospecting tools optimize sales processes and improve team productivity. Ultimately, you want the ones that close more deals and save you time.
Shortlisting the best prospecting tools for sales, however, takes a ton of work. So we did the legwork for you by compiling this list of free B2B prospecting tools.
Find out what their best features are and why users love them to figure out which ones your team should try in your B2B sales prospecting workflow.
CamCard is a great free sales prospecting tool. Use it to scan business cards and share them with your team and prospects online.
It also allows you to add images and notes to the entries, set reminders, and tag contacts for better contact management. What’s more, Camcard gives you contacts’ company news so you learn more about them.
Camcard’s pricing is as follows:
- Professional plan: $25 per user per month
- Premium plan: $21 per user per month
Note: If you’re a Salesforce user, get a Camcard free trial that allows you to scan business cards directly into Salesforce.
CamCard reviews: What users are saying
Mostly positive sentiment among customers.
Overloop is a CRM for sales teams focused on conversational marketing and sales. In addition to its visual overview of the leads in your sales pipeline, Overloop also provides revenue forecasting. Use this feature to predict sales growth and revenue.
The contact management feature is commendable as well. It helps organize contacts by company and lets you add custom fields for further grouping and filtering. In turn, this helps segment leads, which is essential for personalizing your messaging.
- 14-day free trial
- Lite plan: €32 per month (~ $39 USD per month)
- Standard plan: €65 per month (~ 79 USD per month)
- Advanced plan: €107 per month (~ 129 USD per month)
Overloop reviews: What users are saying
Widely appreciated among its users. In particular, users appreciate the automated workflow feature.
Boomerang is a simple email prospecting tool for Gmail, Outlook, and mobile. It allows you to write and schedule emails, which is crucial for reaching out and following up with prospects during their business hours(especially if they’re not in your time zone).
The free prospecting tool also offers follow-up reminders, notifies you when someone doesn’t open your emails, and tracks whether any of your links were clicked.
Boomerang's pricing is as follows:
- Basic plan: free
- Personal plan: $4.98 per month
- Pro plan: $14.98 per month
- Premium plan: $49.98 per month
Boomerang reviews: What users are saying
Even Boomerang’s negative reviews are positive, like this one: "I am trying to come up with something negative but have yet to have a negative experience with this software.”
Voila Norbert is another awesome email finder. Simply add your prospect’s name and company URL to the tool and it’ll give you their email address. Getting contact information has never been easier with this free B2B prospecting tool.
As an added bonus, their Gmail plugin helps schedule emails, set reminders, track opens and clicks, and automates follow-ups.
Voila Norbert’s pricing is as follows:
- First 50 emails are free
- Valet plan: $49 per month
- Butler plan: $99 per month
- Advisor plan: $249 per month
- Counselor plan: $499 per month
Voila Norbert reviews: What users are saying
Applauded as easy to use and for delivering mostly accurate email contact information.
SalesTable is a free Google Sheets CRM spreadsheet template by Close that you can customize according to your team’s needs.
Use it to manage and visualize your sales pipeline — see which stages leads are in, assign tasks, and track key dates. There’s also an auto-updated chart that shows you the number of deals in each stage of your sales cycle.
SalesTable is completely free with no paid plans.
SalesTable reviews: What users are saying
Editor's note: No reviews or social proof as at the time of publishing this article.
Symbo is a sales engagement platform that facilitates all sales communication such as email, calls, and social touches in a single place. It makes your life easier by automating tedious steps (like sending emails) in your sales engagement workflow.
Use this free sales prospecting tool to make your sales process move faster — send and track emails, record calls and view their performance, automate repetitive tasks such as follow-up emails, and more.
Symbo’s pricing is as follows:
- 14-day free trial
- The Basics plan: $40 per user per month
- The Essentials plan: $60 per user per month
- Pro plan: $100 per user per month
Symbo reviews: What users are saying
There are currently no Symbo reviews on Capterra or G2.com.
Another free B2B prospecting tool to add to your prospecting toolkit is Email Hunter, which optimizes your outreach process by finding verified email addresses for the account you’re targeting. This is a great option for sales multithreading.
Use it to save leads’ email addresses and directly import them into your CRM.
Email Hunter’s pricing is as follows:
- Free plan available
- Starter plan: $49 per month
- Growth plan: $99 per month
- Pro plan: $199 per month
- Business: $399 per month
Email Hunter reviews: What users are saying
Satisfied reviews — users say there isn’t much to dislike.
This email research tool is one of the best free prospecting tools for LinkedIn. As you find relevant leads on LinkedIn, add them to Get Prospect, which will then find prospects’ business emails address.
Get Prospect’s pricing is as follows:
- First 100 emails are free
- Starter plan: $49 per month
- Basic plan: $99 per month
- Plus plan: $199 per month
- Pro plan: $399 per month
Get Prospect reviews: What users are saying
Lots of positive reviews with a few complaints on G2 regarding the tool failing to provide the correct email address at times.
Findthat is an email database that gives you email addresses for people you search for. Its Chrome extension helps find prospects in your social networks too.
Plus, the bulk email finder feature provides several email addresses from a list of company names or websites.
Findthat’s pricing is as follows:
- Free-forever plan
- Starter plan: $29 per month
- Pro plan: $79 per month
- Teams plan: $149 per month
- Custom plan: $249 per month
Findthat reviews: What users are saying
Most reviews are satisfied with lots of appreciation for the accuracy of the email addresses that the tool finds.
FullContact is a prospect research tool that gives you all the information available online about the person you’re targeting. This includes their social profiles, pictures, job titles, and information about their organization.
- Custom pricing
FullContact reviews: What users are saying
FullContact’s users applaud it for its ease of use and for delivering great prospect insights.
What to consider when evaluating free B2B prospecting tools
Before we wrap this up, let’s look at the three things to keep in mind when adding new free sales prospecting tools to your toolkit:
- Understand whether your team needs the prospecting tool. Before committing, research what the tool does and ask yourself how it will benefit your reps and your B2B prospecting strategy. You’ll also want to consider the tool’s integrations to make sure it seamlessly integrates with your CRM.
- Read through use cases, user reviews, and success stories. Social proof tells you how others are using the free sales tools and what their pros and cons are. This will help you to decide whether it’s a fit for your team.
- Use the tool yourself. A steep learning curve creates friction in adopting and using any tool. As a result, it can quickly become a workflow and productivity hindrance if it isn’t easy to use. Give it a spin yourself to determine if will optimize your sales process.
B2B prospecting tools FAQs
Still have questions about B2B prospecting tools? Take a look at these FAQs to learn more.
What are prospecting tools?
Sales prospecting tools optimize the sales prospecting process by helping reps with tasks like automating lead generation, managing the sales pipeline, and reaching out and following up with prospects.
How do you track sales prospecting?
Use tools like a spreadsheet-based CRM or a fully automated CRM to keep tabs on new leads and prospects in your sales pipeline.
What is the best sales prospecting tool?
The best sales prospecting tools are ones that are easy to use and help improve team productivity. Some of these include UserGems, EmailHunter, Boomerang, Overloop, and Get Prospect.
What are the basic steps in the prospecting process?
Start with researching and qualifying leads. Next, find out who the key decision-maker is, research them and send a relevant outreach message. Once the lead agrees to meet, educate them about how your product or service can help them. Address any objections the prospect has here and close the deal.