Free prospecting tools should do two things: close more deals and save your reps time. Here's which ones actually deliver.
We tested these free B2B prospecting tools so you know which ones are worth your team's time.
See what each tool does best and which ones fit your workflow.
TL;DR
- Free tools that actually boost prospecting results and rep productivity.
- Explore options for email prospecting, lead management, and more to streamline your sales processes.
- Find out what users are saying about these B2B tools so you can try them with confidence
Camcard
CamCard scans business cards and syncs them to your team. Useful if you still collect cards at events.
Add notes, set reminders, and tag contacts. It also pulls company news for each contact.
Camcard’s pricing is as follows:
- Professional plan: $25 per user per month
- Premium plan: $21 per user per month
Note: If you’re a Salesforce user, get a Camcard free trial that allows you to scan business cards directly into Salesforce.
CamCard reviews: what users are saying
Users like it.
Overloop
Overloop is a CRM for sales teams focused on conversational marketing and sales. In addition to its visual overview of the leads in your sales pipeline, Overloop also provides revenue forecasting. Use this feature to predict sales growth and revenue.
The contact management works well. It helps organize contacts by company and lets you add custom fields for further grouping and filtering. That means better segmentation and more personalized outreach.
Overloops’s pricing is as follows:
- 14-day free trial
- Lite plan: €32 per month (~ $39 USD per month)
- Standard plan: €65 per month (~ 79 USD per month)
- Advanced plan: €107 per month (~ 129 USD per month)
Overloop reviews: what users are saying
Users like it, especially the automated workflows.
Boomerang
Boomerang schedules emails in Gmail, Outlook, and mobile for email prospecting. Useful for hitting prospects in their timezone.
The free prospecting tool also offers follow-up reminders, notifies you when someone doesn’t open your emails, and tracks whether any of your links were clicked.
Boomerang's pricing is as follows:
- Basic plan: free
- Personal plan: $4.98 per month
- Pro plan: $14.98 per month
- Premium plan: $49.98 per month
Boomerang reviews: what users are saying
Users struggle to find downsides. One reviewer: this one: "I am trying to come up with something negative but have yet to have a negative experience with this software.”
Voila Norbert
Voila Norbert finds email addresses from names and company URLs. Simply add your prospect’s name and company URL to the tool and it’ll give you their email address. Quick way to find contact info.
The Gmail plugin also schedules emails, tracks opens and clicks, and automates follow-ups.
Voila Norbert’s pricing is as follows:
- First 50 emails are free
- Valet plan: $49 per month
- Butler plan: $99 per month
- Advisor plan: $249 per month
- Counselor plan: $499 per month
Voila Norbert reviews: what users are saying
Users say it's easy to use and the email addresses are mostly accurate.
Breeze Prospecting Agent
Breeze Prospecting Agent researches accounts and writes personalized outreach based on company data and engagement history. Syncs with your CRM and writes messages based on each lead’s pain points. Reps review drafts or let it send autonomously.
HubSpot Sales Hub pricing is as follows:
Breeze Prospecting Agent is a part of Sales Hub. You can start using Sales Hub for free, and the paid plan starts at $20/mo/seat for the Starter plan to $150/mo/seat for the Enterprise plan.
HubSpot Sales Hub reviews: what users are saying
With over 12292 reviews and an average of 4.4 stars out of 5, HubSpot’s Sales Hub is loved by paid customers.
SalesTable
SalesTable is a free Google Sheets CRM template from Close. Customize it for your team.
Track your pipeline stages, assign tasks, and monitor key dates. There’s also an auto-updated chart that shows you the number of deals in each stage of your sales cycle.
SalesTable is completely free with no paid plans.
SalesTable reviews: what users are saying
Editor's note: No reviews or social proof as at the time of publishing this article.
Symbo
Symbo handles email, calls, and social outreach in one platform.
Automates email sends and other repetitive tasks.
Send and track emails, record calls, and automate follow-ups.
Symbo’s pricing is as follows:
- 14-day free trial
- The Basics plan: $40 per user per month
- The Essentials plan: $60 per user per month
- Pro plan: $100 per user per month
Symbo reviews: what users are saying
There are currently no Symbo reviews on Capterra or G2.com.
Email Hunter
Email Hunter finds verified email addresses for target accounts. Useful for finding multiple contacts at the same account for sales multithreading. Add it to your prospecting toolkit.
Saves leads’ email addresses and imports them to your CRM.
Email Hunter’s pricing is as follows:
- Free plan available
- Starter plan: $49 per month
- Growth plan: $99 per month
- Pro plan: $199 per month
- Business: $399 per month
Email Hunter reviews: what users are saying
Users say there isn't much to dislike.
Get Prospect
Get Prospect finds email addresses for LinkedIn profiles. Add LinkedIn profiles to Get Prospect and it finds their business email addresses.
Get Prospect’s pricing is as follows:
- First 100 emails are free
- Starter plan: $49 per month
- Basic plan: $99 per month
- Plus plan: $199 per month
- Pro plan: $399 per month
Get Prospect reviews: what users are saying
Mostly positive reviews on G2. Some users report incorrect email addresses.
Findthat
Findthat searches its email database for contact information. Its Chrome extension helps find prospects in your social networks too.
The bulk finder pulls email addresses from lists of company names or websites.
Findthat’s pricing is as follows:
- Free-forever plan
- Starter plan: $29 per month
- Pro plan: $79 per month
- Teams plan: $149 per month
- Custom plan: $249 per month
Findthat reviews: what users are saying
Users appreciate the accurate email addresses.
FullContact
FullContact aggregates online information about prospects: social profiles, job titles, and company data. This includes their social profiles, pictures, job titles, and information about their organization.
FullContact’s pricing:
- Custom pricing
FullContact reviews: what users are saying
Users say it's easy to use and provides useful prospect information.
What to consider when evaluating free B2B prospecting tools
Three things to consider when evaluating free prospecting tools:
- Make sure your team actually needs it. Research what it does and how it fits your prospecting strategy before committing. Check if it integrates with your CRM.
- Check user reviews and success stories to see how others use the tool and what works (or doesn't).
- Test it yourself. If it's hard to learn, your team won't use it.
Prospecting toolkit must-haves: 8 B2B sales tools probably missing from your sales tech stack
B2B prospecting tools FAQs
Still have questions about B2B prospecting tools? Take a look at these FAQs to learn more.
What are prospecting tools?
Prospecting tools automate lead gen, manage pipelines, and handle outreach and follow-up.
How do you track sales prospecting?
Track leads and prospects with a spreadsheet CRM or automated CRM.
What is the best sales prospecting tool?
The best prospecting tools are easy to use and help reps close more deals. Some of these include UserGems, EmailHunter, Boomerang, Overloop, and Get Prospect.
What are the basic steps in the prospecting process?
Research and qualify leads. Identify the decision-maker, research them, and send a relevant outreach message. When they agree to meet, show how your product helps them. Handle objections and close.
