Graphic with sales intelligence tool icons
Graphic with sales intelligence tool icons

You landed here in your search for the best B2B sales intelligence tools...

One that uncovers useful insights, such as finding new decision-makers at target companies/accounts OR unearthing businesses looking to solve just the problem your product solves.

We are a bit biased. But with results such as Ceros - they gained as much as 20x ROI in closed-won revenue in one quarter by using UserGems to track customer job changes.

Or Workramp who gained 15x ROI within a year after adopting UserGems as their go-to sales intelligence tool, you can understand why.

But that doesn't mean other sales intelligence software can’t help you reap similar rewards. Here’s a list of 12 other sales intelligence tools that have helped sales leaders and their teams achieve their revenue goals.

What is a sales intelligence tool?

Sales intelligence tools help sales teams to aggregate, analyze and use prospect data to close more deals. Think of these tools as a deal accelerator - as they enable SDRs and AEs to prospect more effectively and increase their chances of taking the deal to the finish line.

Key features to expect when looking for sales intelligence software are:

  1. Lead generation
  2. Seamless integration with your CRM
  3. Account-based intelligence to improve your ABM campaigns
  4. Data enrichment
  5. Up-to-date contact information of prospects
  6. Automation

The list below is a great example of tools that not only provide all the above features but help salespeople to accelerate their sales cycles.

13 best sales intelligence tools for sales reps in 2023

A note on methodology: we compiled this list by asking our Account Development Reps (ADRs) and Account Executives (AEs), a simple question: ‘What sales intelligence software have you found most beneficial in your career so far?’

We trust these experts to have the most up-to-date answers that can instantly provide you and your team with a pipeline boost.

1. UserGems

sales intelligence tools
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UserGems is a sales intelligence tool that uses end-to-end automation to track and identify your best buyers. And then helps you act on those insights.

High-performing companies like Lattice, Bynder, Tipalti, and Cobalt trust UserGems to help them grow their pipeline while preventing churn.  

By using UserGems, your sales team benefits from the following:

  • Pipeline generation by identifying and prioritizing key decision-makers in your target companies automatically
  • Helps with multithreading and deal expansion by identifying key missing contacts in your target accounts
  • And provides accurate data in your CRM to ensure outreach messaging is relevant.

What users are saying: Most users rate UserGems highly, with one of them saying, “I like how they notify me whenever someone leaves a company and joins another one. A lot of our decision-makers leave companies every couple of years, and they tend to bring our software to their new company. So, it helps to know as soon as they join a new company.”

UserGems pricing: Contact the sales team here.

2. Leadfeeder

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Leadfeeder gives you the names of companies visiting your site, where they’re coming from, and which pages they’re visiting.

You can also create demographic and behavioral filters that help you segment, and target leads with the highest conversion potential.

What users are saying: The majority of Leadfeeder users are highly satisfied with very few negative reviews. Take it from one user who says Leadfeeder is a “seamless lead generator with the best customer service.”

Leadfeeder pricing:

  • Free plan available
  • Premium plan: $80/monthly

3. HubSpot Sales Hub

HubSpot Sales Hub sales intelligence tool
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HubSpot Sales Hub helps you automate and scale your sales processes. You can use it to track, manage, and communicate with opportunities in your sales pipeline.

You also get email templates. These plug-and-play templates help save time when running outreach campaigns. You can also set up personalized, automated emails and follow-up tasks within the tool as well.

What’s more, HubSpot Sales Hub lets you record and analyze sales call data. This way, you can unlock details leading to winning performance and use them to coach your team.

What users are saying: Most reviews are positive, with one user saying, “HubSpot’s tools make communication, collaboration, and automation easy.”

HubSpot Sales Hub pricing:

  • Free plan available
  • Starter plan: $45/monthly
  • Professional plan: $450/monthly
  • Enterprise plan: $1200/monthly

4. LinkedIn Sales Navigator

LinkedIn sales nav
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Another great option to try is LinkedIn Sales Navigator. Its advanced search filters help sales teams identify high-quality leads on LinkedIn.

For example, you can search for leads based on their industry, region, role, and level of seniority.

Sales Navigator also lets you reach out to targets without a prior connection so you can build rapport, and possibly a relationship that could end in a sale.

What users are saying: Highly satisfactory reviews, with one user calling LinkedIn Sales Navigator a “must-have for sales teams.

Sales Navigator pricing:

  • One-month free trial available
  • Core plan: $79.99/monthly
  • Advanced plan: ~$110/monthly
  • Advanced Plus plan: Contact the LinkedIn Salesnav team

5. Winmo

Winmo home page
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Winmo gives you data on the key contacts in your target accounts. The sales intelligence platform also helps you understand your targets’ pain points, budget, and buying behavior.

These forecasting capabilities save sales teams a ton of time doing research.

Moreover, Winmo’s predictive sales leads feature makes it one of the best pipeline generation tools. The feature alerts you of potential sales opportunities well in advance, giving you an edge over other sales reps.

What users are saying: Mostly positive reviews with a handful of complaints about Winmo’s contact information sometimes being outdated. Other than that, users commend the tool, with one of them saying Winmo is an “invaluable tool for helping you prospect, strategic[ally] align for potential growth in sales.”

Winmo pricing: Contact the Winmo team for a quote.

6. Zoominfo

zoominfo chrome extension
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ZoomInfo offers a large contact database of potential B2B buyers, including over 129 million verified email addresses.

The tool also helps you track and reach companies at the beginning of their buyer’s journey when they’re searching for solutions like yours on the web. 

To add to that, ZoomInfo gives you insights about prospects visiting your website. All of this makes it one of the best sales prospecting tools for sales reps.

What users are saying: Users are satisfied with lots of them applauding the accuracy of prospect data that ZoomInfo provides. One user says it best: “ZoomInfo is the only platform that provides A+ Data with direct contact numbers.”

Zoominfo pricing: Free plan available. Contact them for custom quotes for their paid plans. 

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7. Datanyze

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Datanyze gives you prospects’ contact information, including their email addresses and mobile numbers, which it pulls from their LinkedIn profiles and company websites.

The Datanyze Google Chrome extension enables you to get sales intelligence data within your browser. You can also use filters (such as the industry filter) to further segment any new leads.

What users are saying: Most reviews are positive, with a handful of users saying there’s nothing to dislike about the tool. However, one con that multiple reviewers point out is its high price, making it less accessible for small businesses.

Datanyze pricing:

  • Free plan available
  • Nyze pro 1 plan: $39 per month
  • Nyze pro 2 plan: $21 per month 

8. Uplead

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UpLead offers a vast lead database of over 46 million verified B2B business contact data.

You choose from over 50 filters, such as location, company revenue, job titles, and company size, to create a targeted list of prospects.

The tool also offers real-time email verification, so you don’t burn your email domain reputation. Thanks to this data accuracy, UpLead is one of the best tools for sales teams to gather prospect intelligence.

What users are saying: Very satisfied users, with lots of them admitting the tool exceeds their expectations. UpLead’s ease of use is also widely applauded. Take it from this user who calls it an “outstanding leads tool.”

UpLead pricing: 

  • Free plan available
  • Essentials plan: $74/monthly
  • Plus plan: $149/monthly
  • Professional plan: $299/monthly

9. Cognism

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Next on this list of B2B sales intelligence platforms is Cognism, a GDPR and CCPA-compliant data provider with over 400M business profiles. Cognism ensures your team is data-driven by providing you with the right prospect information.

What users are saying: Most of the users are satisfied with the tool, with several appreciating its ease of use. One user writes, “Fantastic data source that not only provides top quality actionable data but improves my workflow efficiency.”

Cognism pricing: Contact the company for a custom quote based on your workflow.

10. Clearbit

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Clearbit parses millions of prospect data points across the web in real-time, helping you understand your customers.

It collates this data from over 250 sources. Not only does this improve the accuracy of the data Clearbit delivers, but it also gives you lots of information about prospects. This includes their contact information, employee count, location, revenue, technologies they use, and more.

What users are saying: Lot of positive reviews such as this one: “Though there are over 100 data points available on the account level, I've found that the ability for Clearbit to get firmographic data (company size, industry, etc.) as well as technographic data (technologies used by said companies) across a huge portion of our database is really the biggest differentiator for us.”

Clearbit pricing: Clearbit’s pricing is based on your monthly web traffic, database size and growth, and add-ons you choose. Contact them for a custom quote.

11. Echobot

Echobot sales intelligence
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Echobot is a cloud-based B2B sales intelligence solution that helps businesses in the European market with data for GDPR-compliant outreach.

In addition to uncovering decision-makers at your target companies, Echobot helps you find companies looking for products like yours. Choose from 30+ sales triggers in the tool to identify emerging demand for your business and improve sales performance.

What users are saying: Satisfied users appreciate the tool for giving them the data they need to prepare for sales calls. For example, one user says, “The best part about this Echobot is, that you can easily find all the information needed to reach the right contacts in a firm and understand how large or small a company is to place the right products.”

Echobot pricing: Contact the company to get their pricing plans as a PDF document. 

12. Apollo

Apollo sales intelligence
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Apollo is another one of the best sales intelligence solutions on the market. It gives you a database of over 250 million contacts from more than 60 million companies.

Not only does it help you discover more solution-aware prospects, but it also assists you in connecting with these prospects and personalizing your sales strategy to win more deals

What users are saying: Only a few users say the data can sometimes be inaccurate. Other than that, most users recommend it with one saying, “I have been using Apollo for 3 weeks, and [it’s] the easiest way to find prospects in one place without the need to search elsewhere.”

Apollo pricing:

  • Free plan available
  • Basic: $49 per month
  • Professional: $99 per month 

13. SifData

sifdata software
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Last on our list of sales intelligence platforms is SifData.

SifData notifies you when an old contact moves to a different company so you can reach out and close a new deal with them. It enables you to track your key contacts and alumni customers to generate pipeline and reduce churn.

What users are saying: Mostly satisfied user reviews. However, most of their reviews are 1-2 years old. 

SifData pricing: Contact the company to learn about their pricing. 

Which of the best sales intelligence tool is right for you?

The best sales intelligence software helps you reach out to prospects when they’re most likely to convert, resulting in more closed wons. They also give you the insights you need to personalize your outreach and build relationships with leads at scale.

We might be biased, but we recommend trying out UserGems, which gives you essential prospect data related to customer job changes.

As a result, it helps you connect with ready-to-convert prospects, speeding up your sales cycle. These are folks who have either used your product themselves at a previous company or people who have used (and loved) your product before and want to use it on a new team.

Don’t believe us? Take it from the UserTesting team. They’ve grown ROI by 18x and made over $1 million in closed won revenue with UserGems only in a year.

Their VP of Demand Generation, Steve Jones, shares, “UserGems is the type of tool that I've been looking for [for] quite a while. The key is to reach out to your alumni customers at the right time - UserGems helps us achieve that at scale.”

So what are you waiting for? 👇🏻

Want to get more pipeline with less work?