Graphic with sales intelligence tool icons
Graphic with sales intelligence tool icons

Feeling like your sales funnel has more cobwebs than customers?

Just like a good duster, a well-integrated and equipped sales intelligence tool can help clean up your pipeline, help reveal ideal prospects, improve lead qualification, and personalize sales conversations to turn all those “maybes” into a confident “yes.”

We’ve compiled a comprehensive list of top-ranking sales intelligence tools that can improve your sales processes and make sure you leave your competitors far behind.

What are sales intelligence tools?

Sales intelligence tools are software platforms that collect and analyze data from different sources and provide actionable insights for sales teams to identify and target ideal leads, personalize outreach, improve lead qualification, and close more deals.

Think of these tools as deal accelerators, as they enable sales reps and account executives to prospect more effectively and increase their chances of taking the deal to the finish line.

Most sales intelligence solutions provide features that enable sales professionals to:

  • Identify potential customers and find the right people to contact at those companies by searching through large databases of companies and contacts
  • Track the online activity of potential customers and identify companies that are showing buying intent
  • Provide users with insights on potential customers, such as their budget, their needs, and their challenges

As a result, you’re able to search through large databases of companies and contacts quickly, reach out to leads at the right time, and tailor your sales pitches to individual customers to better match their challenges and needs.

Top features to look for in a sales intelligence tool

Your budget, needs, and processes will look different depending on whether you’re a small business, a fast-growing startup, or a well-established enterprise. But, all these company sizes may have some sales tool requirements in common — making the following listing an all-applicable checklist of features that should be a must in your next sales intelligence solution.

Data quality and coverage

  • Accuracy and freshness: Look for a tool with reliable, up-to-date data to ensure your outreach efforts target the right people.
  • Data depth: Consider the range of data offered, including firmographic (company details), technographic (technology used), and demographic (individual lead information).
  • Data source variety: A wider range of data sources, like public records, social media, and business directories, provides a more comprehensive view of prospects.

Lead generation and prospecting

  • Advanced search and filtering: The platform should offer filters to narrow down your search criteria by industry, location, job title, and other relevant factors to identify high-quality leads.
  • Lead scoring: You should be able to prioritize leads based on their potential fit and likelihood to convert, allowing salespeople to focus on the most promising opportunities.
  • Sales triggers: Your chosen tool should help identify companies exhibiting buying signals, such as website visits or white paper downloads, to capitalize on purchase intent.

Personalization and outreach

  • Contact information: Access verified contact details like key decision-makers' email addresses and phone numbers.
  • News and social media insights: Gain insights from a prospect's social media activity and recent news mentions to personalize outreach and build rapport.
  • Integration with CRM and email platforms: Seamless integration allows easy data transfer and streamlined communication workflows.

Analytics and reporting

  • Sales pipeline management: Track the progress of deals and identify potential roadblocks to optimize your sales pipeline.
  • Performance measurement: Gain insights into sales team activity and effectiveness to measure ROI and identify areas for improvement.
  • Customizable dashboards: Visualize key sales metrics and KPIs for better decision-making and performance monitoring.

24 Best sales intelligence tools for sales reps in 2024

With so many tools available, sales people often have a hard time choosing the most suitable one for their needs. To save you the trouble of switching platforms and getting frustrated because a tool is missing a feature you deem necessary, we compiled this list by asking our Account Development Reps (ADRs) and Account Executives (AEs), a simple question:

‘What sales intelligence software have you found most beneficial in your career so far?’

We trust these experts to have the most up-to-date answers that can instantly provide you and your team with a pipeline boost.

1. UserGems

UserGems is an end-to-end sales intelligence tool that uses automation to track and identify your best buyers and act on the insights you collect.

Used by leading companies within their industries, like Lattice, Tipalti, and Cobalt, UserGems helps you grow your pipeline and prevent churn by tracking job changes and alerting you about them, so that you can prioritize reaching out to this lead immediately.

This means that, when a customer, user, or prospect leaves or joins a target account, your CRM will automatically be populated with new, accurate data. Your sales and customer success teams will immediately be notified of this change via Slack, email, and other channels, and your marketing and sales outreach will be triggered automatically — to accelerate the sales cycle.

Instead of spending hours on research, your team can spend their time refining their pitch and selling! Thanks to UserGems, sales teams can:

UserGems also tracks buying signals from your prospects and leads, like when they download a white paper or sign up for a free trial. This information about engagement allows you to speed up outreach and get buyers’ attention when they’re most receptive to your marketing and sales efforts.

And the best thing about UserGems? You can easily track ROI from activities generated through our platform in a native dashboard with all the key metrics, like pipeline generated, opps created, and more.

Top UserGems features

  • When a prospect or customer changes their job, UserGems automatically creates new contacts in your CRM with their new information
  • UserGems lets you auto-enroll new prospects to pre-built sequences and campaigns
  • You can get monthly alerts of contacts that changed their jobs and their new contact info
  • The tool captures relevant new hires and promotions in your ICP accounts
  • You can integrate UserGems with 50+ of your favorite sales tools like Salesforce, Marketo, HubSpot, Outreach, SalesLoft, and more

Why companies prefer UserGems

UserGems stands out among competitors thanks to its useful insights, accessible to you in real-time. These insights allow you to act quickly and capitalize on opportunities before others.

Here is what real users are saying about the benefits of UserGems:

What real customers are saying about UserGems

  • Lattice’s marketing and sales teams both used UserGems and relied on pipeline generation playbooks only to reach 40x ROI in closed won revenue.
  • Axios HQ managed to generate $155k pipeline within the first quarter of 2024 and closed 2 UserGems-influenced deals — $38k in new business.
  • Cobalt used UserGems’ “Former Champion” playbook to create 91 UserGems-influenced opportunities, reaching $1.7M in new business pipeline in 2022.

UserGems pricing

Contact the sales team to get more info about pricing.

2. Dealfront

Dealfront, formerly Leadfeeder, is a B2B lead generation tool that helps businesses identify European companies visiting their websites. By tracking IP addresses, Dealfront reveals company names, the pages visited, and visitor behavior and offers a helpful scoring system so that you can easily prioritize high-value leads most likely to convert.

Dealfront integrates with many CRM systems to streamline lead management and boost sales and marketing efficiency. The platform may be a good fit for sales and marketing teams looking to identify and target anonymous users and companies that visit their websites. It also benefits businesses that want to integrate website visitor tracking with their CRM system.

Top Dealfront features

  • 100+ firmographic, technographic, or persona filters to find matches with your ICP
  • Leveraging IP addresses to discover companies visiting your website
  • Optimization for B2B ads to target the whole buying committee 




  • Sales intelligence suite pricing available upon request
  • Leadfeeder is available for free (basic plan) and paid plans start from $99 (unlimited users)

3. HubSpot Sales Hub

HubSpot Sales Hub is a comprehensive sales intelligence tool built as a part of the HubSpot ecosystem, helping you close more deals, manage your pipeline, and build stronger relationships with potential customers. It offers features specifically aimed at boosting sales efficiency, like email tracking and notifications, automatic meeting scheduling, and sales automation tools.

This software is ideal if you're looking for a user-friendly CRM with a simple setup process. HubSpot Sales Hub integrates with other business tools and offers extensive customization options, making it a good fit for businesses of all sizes.

Top HubSpot Sales Hub features

  • In-depth reporting and analytics
  • 1,400+ integrations available in HubSpot’s App Marketplace
  • Deal management functionalities & prospecting workspace




Other than the free pack, there are three plans available:

  • Starter: $20/month per seat
  • Professional: $100/month per seat
  • Enterprise: $150/month per seat

4. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales prospecting tool designed to help salespeople target and connect with the right people at potential customer companies.

It offers features like advanced search functionalities to find relevant companies and identify key decision-makers. It also provides insights into a company's connections to your network, allowing for potentially warmer introductions. You can get real-time alerts about your prospects’ job changes and reach out to prospects when they’re most receptive. LinkedIn Sales Navigator also integrates with other applications to streamline data entry and research, saving salespeople valuable time.

Top LinkedIn Sales Navigator features

  • Integrations with all the popular CRMs, like HubSpot or Salesforce
  • Custom ROI reporting
  • Creation of new CRM contacts and buyer intent signals 




There are three plans available:

  • Core: $99/month
  • Advanced: $149/month
  • Advanced Plus: Available upon request

5. Winmo

Winmo is a sales intelligence platform designed to help businesses identify and connect with their ideal customers. It offers a comprehensive database of advertisers, agencies, and brands, allowing you to target the right decision-makers and budget owners. Winmo goes beyond just contact information; it provides valuable insights into your prospects' strategies, spending habits, and even potential pain points. This allows you to personalize your outreach and significantly improve your response rates.

With Winmo, you can also stay ahead of the curve by getting notified about upcoming marketing campaigns, agency hires, and partnership opportunities. This allows you to proactively reach out to potential customers before your competitors.

Top Winmo features

  • Winmo Edge: sales predictor notifying you of new sales opportunities
  • Winmo Talk: one of the greatest sales communities online
  • Advanced search capabilities and frequent data verification




There are four plans available:

  • Insider
  • Advance
  • Pro
  • Plus

Prices are available upon request.

6. ZoomInfo

ZoomInfo is a B2B data and software platform designed to supercharge sales and marketing efforts. It provides a massive database of business contacts and companies to help you target the right prospects. Thanks to ZoomInfo, you can gain valuable intel on potential customers, including similar competitors they might be considering. This helps you tailor your approach and fill your sales pipeline faster.

ZoomInfo goes beyond just data — it offers features like automation tools and integrations with popular platforms like Salesforce and LinkedIn. This helps sales and marketing teams work together more efficiently, generate high-quality leads, and ultimately boost revenue. 

Top ZoomInfo features

  • A vast database of contacts helps you target prospects more efficiently
  • Automation capabilities for better lead generation and engagement
  • Access to competitor info, allowing you to fill the pipeline more quickly




  • Available upon request

7. Datanyze

Datanyze is a B2B sales intelligence tool that helps salespeople find and connect with potential customers. It offers a Chrome extension that allows you to extract contact information, including email addresses and phone numbers, directly from LinkedIn profiles and company websites. Datanyze goes beyond just basic contact details; it also provides icebreakers to help you personalize your outreach and start meaningful conversations.

Datanyze is designed to be efficient and user-friendly. It allows you to search and connect with prospects at scale, saving you valuable time. Additionally, the platform offers a free plan and guarantees the accuracy of its data points, making it a risk-free option for businesses of all sizes.

Top Datanyze features

  • Profile export directly from Google Chrome
  • Featured icebreakers to help you warm up cold leads
  • Capture of details for a bulk list of contacts




Three plans are available:

  • Nyze Lite: a 90-day free trial with 10 credits per month
  • Nyze Pro: starts at $21/month
  • Nyze Pro 2: starts at $39/month

8. UpLead

UpLead is a B2B sales intelligence platform that prioritizes data accuracy. Unlike some competitors who offer vast databases with questionable quality, UpLead focuses on providing clean, verified contact information. They boast a 95% accuracy guarantee, ensuring you're reaching out to real potential customers.

UpLead offers a comprehensive suite of features to help you find the perfect leads. With over 50 search filters and access to intent data, you can target in-market buyers who are actively looking for solutions like yours. UpLead also integrates with popular CRMs and offers real-time email verification, saving you time and ensuring the effectiveness of your outreach efforts.

Top UpLead features

  • Real-time prospecting with lists updating right before you
  • Intent Data for identifying consumption patterns and the right prospects
  • API and Chrome extension available




After the free trial (seven days, 5 credits), you can pick among three plans:

  • Essentials: $99/month
  • Plus: $199/month
  • Professional: available upon request

9. Cognism

Cognism is a B2B sales intelligence tool that helps salespeople connect directly with potential customers through verified mobile phone numbers and business emails. The platform boasts a 3x higher live conversation rate compared to other solutions, allowing you to focus on closing deals instead of struggling to reach prospects.

Cognism offers several advantages over competitors: unrestricted access to data without credit limits or geographical restrictions, international coverage, and easy integration with popular CRM and sales engagement tools. They take data security seriously, ensuring GDPR compliance and minimizing legal risks for your business.

Top Cognism features

  • Targeted list-building and cleansing
  • Using intent data for finding the buyers looking for your solution
  • A Chrome extension ensuring GDPR compliance




Available upon request.

10. Clearbit

Clearbit by HubSpot is an AI-powered B2B data provider designed to enrich your records, score, route, and reveal buying intent from your website visitors.

As the first HubSpot Native Data Provider, Clearbit gathers public and proprietary information and uses large language models (LLMs) to convert unstructured information into precise, standardized data sets. It provides global data coverage for leads, contacts, and accounts, allowing B2B teams to quickly identify high-fit leads and focus their efforts. Clearbit also reveals buying intent using IP intelligence data, helping businesses convert anonymous website traffic into actionable sales leads.

Top Clearbit features

  • Real-time lead scoring and routing
  • IP intelligence that reveals website visitors' buying intent
  • Dynamic form shortening to reduce friction and increase conversions




  • Pricing information is available upon request

11. Apollo

Apollo is an all-in-one sales platform designed to streamline and improve the entire sales process. It provides tools to build pipelines, close deals, and improve sales performance through automation and data-driven insights. With accurate data on millions of contacts and companies, Apollo helps sales teams identify and reach the right leads at the right time. Its AI-powered capabilities and seamless integrations optimize workflows, making sales operations more efficient and effective. Trusted by millions of users, Apollo supports sales leaders, account executives, and marketers in driving revenue and achieving their sales goals.

Top Apollo features

  • The sales engagement feature automates outbound efforts to efficiently reach potential customers 
  • Deal management provides sales pipeline insights and recommendations to close deals 
  • The workflow engine automates tasks and streamlines operations to move faster on new leads and improve productivity




Including the charge-free version (limited to 60 mobile and 120 export credits per year), there are three more:

  • Basic: $49 per user/month
  • Professional: $79 per user/month
  • Organization: $99 per user/month

12. SifData

SifData is a Salesforce-integrated application designed to track job changes of key contacts and alumni customers, helping businesses generate pipelines and reduce churn. With this tool, companies can gain a competitive advantage, maintain relationships with past customers, and prevent surprises when key contacts leave. 

SifData ensures all data resides within Salesforce, eliminating the need for third-party enrichment. Trusted by 124 satisfied companies, SifData keeps your CRM up-to-date, alerting you to crucial contact movements without adding extra work for your team.

Top SifData features

  • Native Salesforce integration 
  • Hands-off alerts on job changes
  • Flexible, code-free customization 




Including the charge-free version, there are three plans:

  • Free plan
  • Starter: $500/month 
  • Professional: Custom pricing

13. Salesforce Sales Cloud

Sales Cloud by Salesforce is a comprehensive automation platform that helps companies accelerate revenue growth and boost sales productivity. It offers AI-powered deal insights, guided selling, and real-time pipeline visibility to predict future sales and scale operations. 

The platform integrates seamlessly with Salesforce, capturing emails and engagement activities to maintain a single source of truth. With robust features like lead and account management, forecast management, workflow automation, and advanced reporting, Sales Cloud helps sales teams exceed targets and drive business growth. 

Top Salesforce Sales Cloud features

  • AI-powered deal insights
  • Real-time pipeline visibility
  • Advanced reporting




There are four plans available:

  • Starter Suite: 25€ user/month
  • Professional: 80€ user/month
  • Enterprise: 165€ user/month
  • Unlimited: 330€ user/month

14. Demandbase

Demandbase is a comprehensive Go-to-Market (GTM) platform powered by AI that helps businesses identify, engage, and close deals with the most promising accounts. It combines account intelligence, sales intelligence, predictive analytics, and personalized advertising to optimize sales and marketing efforts. 

The platform offers seamless integration of your data with Demandbase's data and AI insights, providing a unified source of actionable information. Demandbase helps companies build a strong B2B foundation, prioritize and engage target accounts, and drive efficient sales processes for customer relationship management, ultimately achieving revenue goals with fewer resources.

Top Demandbase features

  • Account-based marketing (ABM/ABX)
  • Insights for identifying and prioritizing high-value leads
  • Predictive AI-powered analytics




Three plans are available:

  • Professional
  • Enterprise
  • Elite

Prices are available upon request.

15. Lusha

Lusha is a sales intelligence platform that provides accurate B2B company and contact data to help sales teams reach decision-makers, close deals, and boost sales performance. It offers advanced filters like intent, job change alerts, and technology filters to successfully target prospects. 

With globally compliant data trusted by over 1 million users, Lusha helps the sales team fill their pipelines with qualified leads and onboard quickly. The platform integrates seamlessly with CRMs, enriches contact lists with actionable data, and maintains high data privacy standards

Top Lusha features

  • Buyer intelligence targets buyers based on intent data
  • Prospecting filters based on your list
  • Automatica CRM data enrichment
  • Seamless integration with Salesforce, HubSpot, and Outreach
  • Engagement with prospects directly from the tool




In addition to the free plan, there are three more:

  • Pro: $36 per user/month
  • Premium: $59 per user/month
  • Scale: Price is available upon request

16. LeadIQ

LeadIQ is a sales intelligence platform that helps sales teams build pipelines with confidence by providing the most accurate B2B contact data, tracking sales triggers like job changes, and generating personalized emails with AI. It seamlessly integrates with CRM and sales engagement tools, enabling one-click prospecting, account tracking, and CRM data enrichment. 

With real-time verified profiles and emails, LeadIQ enhances data accuracy and saves sales teams significant time, improving workflow efficiency. Designed for in-house and outsourced SDR teams, sales teams, and RevOps, LeadIQ is trusted by top tech companies for its ability to boost pipeline generation and deliver faster ROI.

Top LeadIQ features

  • One-click prospecting
  • Account and contact tracking
  • AI-powered email personalization




There are four plans available:

  • Freemium plan
  • Essential: $39 per user/month
  • Pro: $79 per user/month
  • Enterprise: Price is available upon request

17. Instantly

Instantly is an email outreach platform designed to scale your campaigns with unlimited email-sending accounts and warmup capabilities, an extensive B2B lead database, and generative AI tools. It allows businesses to manage multiple inboxes simultaneously with Unibox, respond to new leads efficiently, and close deals from a single interface. 

Instantly's advanced analytics dashboard helps optimize campaigns by identifying what works best. The platform also offers a Cold Email Accelerator with extensive resources and templates and access to a private community for learning and support. Trusted by thousands of agencies, recruiters, and entrepreneurs, it Instantly enhances lead generation and business growth.

Top Instantly features

  • Unlimited email-sending accounts
  • Unibox lead responses management
  • Cold email accelerator with extensive resources, templates, and strategies for successful email campaigns




There are three plans available:

  • Growth: $37 per month
  • Hypergrowth: $97 per month
  • Lightspeed: $358 per month

18. 6Sense

6sense Revenue AI™ is a platform designed to help B2B companies identify and engage with high-potential buyers before their competitors do. Analyzing hidden buying signals in the "Dark Funnel™," 6sense provides revenue teams with precise intent data, predictive analytics, and actionable insights to drive predictable revenue growth. 

The platform aligns marketing and sales efforts, increases pipeline, and improves conversion rates by uncovering anonymous buyers and understanding their behavior. With features like company and people search, intent data, and targeted advertising, 6sense ensures teams engage the right accounts with the right messages at the right time, maximizing efficiency and revenue.

Top 6Sense features

  • B2B account and contact data with insights for when to engage prospects
  • Account intelligence with CRM & SEP insights for prioritization and personalization
  • Prioritization dashboards help sellers uncover which accounts to engage and when
  • AI-driven buying stage predictive analytics
  • Buyer intent data at the keyword or topic level




There are three plans available:

  • Team
  • Growth
  • Enterprise

Prices are available upon request.

19. Bombora

Bombora provides comprehensive intent data to help businesses identify and engage with prospects ready to buy before their competitors do. By analyzing digital signals from over 5,000 premium B2B websites, Bombora enables sales and marketing teams to focus on prospects with active buying intent, enhancing targeting and engagement. Their proprietary Company Surge® methodology filters noise to deliver high-quality data, seamlessly integrating with existing tech stacks to improve sales and marketing processes. 

Bombora's Intent data drives revenue growth by boosting digital engagement, reducing churn, and expanding customer accounts, helping businesses optimize their marketing and sales strategies with actionable insights.

Top Bombora features

  • Comprehensive intent data from 5,000+ B2B websites
  • Company Surge® methodology for getting high-quality data by filtering noise
  • Demand identification and campaign optimization




  • Pricing is available upon request

20. Lead411

Lead411 is a leading B2B data provider that helps businesses identify and engage with high-quality prospects. With no hidden export fees and no limitations on mobile phones or verified email usage, Lead411 ensures access to accurate B2B intent data. 

The platform enhances sales and marketing efforts by providing real-time insights and integrations with existing tech stacks. Trusted by thousands of clients, Lead411 helps build stronger relationships, discover warmer leads, and close more deals. 

Top Lead411 features

  • Lead prospecting and scoring
  • Access to buyer intent data
  • Data verification




There are three plans available:

  • Basic Plus Unlimited: $899 per user/year
  • Pro with Bombora Intent and Unlimited plans’ prices are available upon request

21. D&B Hoovers

D&B Hoovers is a sales intelligence platform that helps sales teams identify and engage with high-value prospects. With access to 3x more company data and 6x more decision-maker contacts than other providers, it offers AI-driven prospect lists, deep company insights, and advanced search capabilities. 

Integrating seamlessly with CRM systems like Salesforce, D&B Hoovers provides a 360-degree view of customers and prospects to drive revenue growth. It is trusted by sales executives, reps, and client managers for its comprehensive data, user-friendly interface, and ability to uncover actionable insights that lead to more successful deals.

Top features

  • Comprehensive data access to over 500 million global companies
  • AI-driven prospect lists
  • Seamless CRM integration with Salesforce and other CRMs for a 360-degree view of customers and prospects




There are three plans available:

  • D&B Hoovers Essential: $49 per month or $529 per year (for individual salespeople)
  • D&B Hoovers: Price is available upon request (for sales teams)
  • D&B Hoovers Audience Builder: Price is available upon request (for marketing teams and ReOps)

22. Kaspr

Kaspr is a powerful sales intelligence platform that provides accurate B2B contact data in one click, helping SDRs, founders, and recruiters find prospects effortlessly. With a database of over 500 million phone numbers and email addresses, Kaspr ensures verified, real-time data for reliable outreach. Users can integrate Kaspr with their CRM and automate their workflows, saving over 5 hours per week. 

The platform includes a Chrome Extension for LinkedIn, allowing users to gather data from profiles, Sales Navigator, and more. Kaspr offers unlimited B2B email addresses even in the free plan, making it a cost-effective solution for small and medium-sized businesses.

Top Kaspr features

  • LinkedIn Chrome extension for phone numbers and email access
  • Connect & engage feature for all-in-one prospecting
  • API update of stale or incomplete data




Other than the free plan, there are three more available:

  • Starter: £39 per month/user
  • Business: £69 month/user
  • Organization: £85 month/user

23. DataFox

Oracle DataFox is a leading AI-driven platform that provides advanced business insights and real-time data to help organizations make informed decisions. It uses machine learning and AI to curate and continuously update data on millions of companies globally. 

This platform helps businesses identify growth opportunities, manage risks, and improve their customer and market understanding. It is ideal for sales, marketing, and finance teams looking to optimize their sales strategies and drive better business outcomes.

Top DataFox features

  • AI-driven real-time business insights
  • Seamless integration with Oracle Cloud and other CRM systems
  • Automatically curated and regularly updated business information




  • Starts at $49 per month

24. Seamless.AI

Seamless.AI is a real-time B2B sales lead search engine that helps sales teams connect with ideal customers to build pipelines, shorten sales cycles, and close more deals. Using artificial intelligence, Seamless.AI continuously searches the web to provide up-to-date and verified contact information, ensuring accuracy and relevance. 

The platform integrates seamlessly with popular CRMs and sales engagement tools like Salesforce, HubSpot, and LinkedIn Sales Navigator, enhancing productivity and eliminating manual data entry. Features include a Chrome Extension for easy prospecting, an AI-powered Writer for creating personalized messages, and data enrichment and lead management tools. 

Top Seamless.AI features

  • Chrome extension for building prospect lists  
  • Automate list-building with Autopilot
  • Buyer intent data for engaging ready-to-buy accounts 




There are three plans available:

  • Basic
  • Pro
  • Enterprise

Prices are available upon request.

Sales intelligence tools FAQs

If we haven’t answered all your questions above, take a look at the FAQs to learn even more about sales intelligence tools.

Where does sales intelligence data come from?

Sales intelligence tools can gather data from a variety of sources. For example:

  • Public records and business directories
  • Social media platforms
  • News articles and industry publications
  • Government filings and financial data
  • Marketing automation and CRM systems
  • Website activity and user behavior data

What’s the difference between account-based vs. lead-based sales intelligence tools?

Account-based sales intelligence (ABSI) targets high-value accounts and provides insights into their decision-making processes, key contacts, and buying signals. On the other hand, lead-based sales intelligence (LBSI) focuses on identifying and qualifying individual leads to help salespeople prioritize outreach efforts and personalize communication.

How does sales intelligence help you close more deals?

Sales intelligence provides richer data and background information on leads for more precise lead qualification. This enables salespeople to tailor their approach to each prospect, helps them avoid wasting time on unqualified leads that likely won’t convert, and predicts deal outcomes for better strategy refining.

Who should use sales intelligence tools?

Sales professionals in different roles can benefit from using sales intelligence tools, but not only them:

  • Sales representatives can improve prospecting efficiency and personalize outreach
  • Sales managers can pull insights for coaching and improving team performance
  • Marketing teams can identify ideal customer profiles and tailor marketing campaigns
  • Business development teams can get data for identifying and qualifying new business opportunities

Take an informed approach to sales with UserGems

Want to become our next success story? We’ve been waiting for you — UserGems is ready to support your business on its way to a smoother pipeline, higher-quality leads, and faster deal closure.

With a proven track record of success, with customers experiencing dramatic increases in pipeline generation, deal size, and ROI. Plus, features like champion tracking, new hire identification, and seamless CRM integration ensure you never miss a valuable opportunity.


  • Automatic creation of 10+ personalized sales sequences
  • Built-in email and Slack notifications
  • Easy identification of buyers that are missing from your CRM and team’s calendars
  • Verified new email addresses with less than 5% bounce rates
  • Dedicated CS and strategic RevOps support

And much more, we’ll help you revolutionize your sales automation and close more deals than ever.

Don't settle for outdated methods – embrace the future of sales intelligence and watch your business soar. Request a demo today.

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