In search of a ZoomInfo alternative for tracking job changes? We've built UserGems specifically to solve what other tools miss: tracking job changes with the accuracy and speed that actually drives pipeline.
Take a look at our in-depth comparison of UserGems vs ZoomInfo to find out why you should make UserGems your go-to sales intelligence tool.
What is UserGems?
UserGems is a sales intelligence software that helps B2B companies automate pipeline generation. Revenue teams use UserGems to turn buyers' job movements and relationship intelligence — identifying relevant buyers and tracking job changes of past customers, champions, and prospects — into revenue.
Your goal: identify buyers who are ready and reach them with relevant context at exactly the right moment.
Depending on the sales intelligence product you use, several trigger events get you closer to this “holy grail”:
New funding
Mergers
New legislation
Industry changes
But job changes are the strongest buying signal—especially when it's a customer or prospect you've already engaged. Job changes are the number one trigger event when it comes to B2B sales intelligence.
Plus, new executives spend about 70% of their budget within the first 100 days on the new role. Why?
New hires are often in the mood to shake things up. And shaking things up means they’re usually open to exploring new offerings. Or, at the very least, they consider repurchasing products and services they used in the past.
Yet, companies often miss out on customer job changes for a variety of reasons, including:
Underestimating the importance of this lead-generation strategy
Relying on reps to do data entry and research manually, leading to errors and dated or incorrect information
Experiencing increased data decay in their contact databases, thanks to “The Great Resignation”
UserGems tracks these job changes automatically, so you never miss a warm lead when a past customer or champion moves to a new company.
UserGems' key features
UserGems gives revenue teams three core capabilities:
Automate repeat business. With UserGems, you can increase your annual recurring revenue (ARR) by tracking job changes of past customers, prospects and champions job changes. We surface them as warm leads in your CRM with current contact info. Our email templates include the context you need to personalize outreach and get responses.
Power ABM execution. Account-based marketing is more effective when your marketing and sales teams are aligned. UserGems captures key unknown contacts in your target accounts, making it easy for sales and marketing to target buyers with the same messaging and at the same time.
Reduce the cost of acquisition (CAC). When sales and marketing target the same buyers, you reduce CAC and see higher conversion rates.
UserGems pricing
UserGems provides custom pricing for our users. Get a quote by speaking to our team.
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What is ZoomInfo?
ZoomInfo is a sales intelligence tool that helps B2B teams find buyers that match their ideal customer profile (ICP) and contact information.
ZoomInfo offers a large contact database—14 million contacts across industries. But database size alone doesn't tell you which buyers are ready to buy right now.
ZoomInfo's key features
Contact database: ZoomInfo has one of the largest contact databases on the market. It will provide you with a large pool of contacts that includes their business email addresses and phone numbers.
Advanced filter: ZoomInfo provides an advanced search filter to help you tailor your prospect list. You can search by industry, company size, and technographics.
Data enrichment: With ZoomInfo, it’s easy to enrich your CRM lead and contact data by automatically adding ZoomInfo's B2B data to your existing records.
ZoomInfo's pricing
ZoomInfo starts at $14,995 a year with a minimum two-year commitment. They also offer tiered packages to suit customers with different budgets.
Who should use UserGems?
UserGems is the best pipeline generation software for:
Growth Marketing/Demand Generation teams in search of relevant buyers to drive leads and increase growth
B2B sales teams, including ADRs, SDRs, BDRs, and account executives that want to hit their numbers faster and track buyer movement
Revenue operations teams that want to get ahead of the competition
Customer success teams that want to reduce churn and increase upsell
Who should use ZoomInfo?
ZoomInfo is great for:
Sales teams that need to build or enrich their prospecting database
Marketing teams that want to scale lead generation
UserGems vs.ZoomInfo: Which pipeline generation software is better for tracking job changes?
Here's the honest comparison: ZoomInfo excels at data enrichment. UserGems excels at tracking job changes.
Here's a straightforward comparison for anyone evaluating UserGems vs ZoomInfo.
ZoomInfo is great for B2B data enrichment. Their focus on building the largest B2B contact database means they cover millions of contacts across industries.
But that scale comes with a tradeoff: they refresh data every six to nine months.
By the time you reach out, your competitors have already made contact.
UserGems refreshes data every two to four weeks. We track your contacts and users when they change their jobs, and we monitor your target accounts for any new hires or promotions that could be relevant to you. This data is refreshed every two to four weeks, keeping it up-to-date and timely.
When comparing UserGems vs ZoomInfo for tracking job changes, this is the key difference between the platforms.
Fresher data means your SDRs and AEs get leads intelligently ranked according to their likelihood to convert. For example, when:
A past customer joins a new company
A past prospect joins a new company
A new executive is promoted or hired
Someone is hired who has purchased from your competitors in the past
In product-led companies, this matters even more: hundreds of previous users give you warm paths into target accounts.
4 things to consider when choosing between UserGems and ZoomInfo
When evaluating pipeline generation tools, focus on these four factors:
Data quality.
How does it improve your relationship-based selling strategy?
Does it improve or disrupt your automated workflows?
And what types of contacts can you track?
Here’s how UserGems and ZoomInfo compare in these areas.
1. Data quality
Static databases updated every six to nine months create three problems:
Bounced emails: outdated or inaccurate data means poor outreach email deliverability and tanking email reputation scores.
Inefficient sales reps: Most reps already spend ⅔ of their time on non-sales activities (Source: [cite source]). Outdated or inaccurate contact information means your sales team spends more time researching and finding prospects to contact.
Missed revenue: Every missed champion or customer job change is a potential closed-won opportunity gone.
With UserGems job tracking, you get a monthly refresh of all your contacts. This way, you never miss out on a champion job change and can capture mindshare before anyone else.
Accurate data alone doesn't drive pipeline. You need that data flowing directly into your workflows so reps can act immediately.
Your contact tracking software must:
Enrich contact information: updated work email, location, phone numbers, LinkedIn profile, and location.
Differentiate between new prospects who joined a target account and previous customers or champions in a new account.
Seamlessly link all the previous information you had on a prospect with their new records in Salesforce — this provides your team with more context about the lead and enables personalization at scale for your outreach.
Provide a second layer of human validation to ensure all contact data are up-to-date and relevant.
Remove outdated contacts from the BDR’s view so they don’t waste time reaching out using old or inaccurate data.
This saves your sales reps a lot of time as they don’t need to keep track of hundreds of contacts or run complex data enrichment techniques.
2. Relationship-based selling
Buyers prefer working with people they already know and trust. Sales is built on relationships. While ZoomInfo signals when their database contains a buyer who meets your ideal customer profile, you still have to qualify these leads to ensure they are interested in your products.
UserGems highlights prospects who already have relationships with your company. This includes
Prospects that bought or used your product in the past
Prospects that used to work at one of your customer accounts
Prospects you've connected with who have recently been hired or promoted, and who are within the buying window
With UserGems, your team knows the warmest paths to break into their target accounts.
3. Automated workflows
Sales efficiency depends on eliminating manual work. Sales rep efficiency depends on your data enrichment tool automatically updating your Salesforce CRM when contacts change jobs or new buyers join target accounts.
Plus, as your team grows, this can be a nightmarish scenario as every manual step decreases the likelihood that your SDRs will reach out to these warm leads. Revenue teams miss 85% of job-change opportunities without automation (Source: Internal analysis of 50+ midsize and enterprise B2B SaaS companies).
With UserGems, all leads are automatically populated in your CRM with the right account owner — including all their previous and most recent contact data. We also provide email templates with the context you need to personalize outreach and get responses. This significantly cuts down the time SDRs spend researching leads that used your product but moved to a new company.
4. A rich variety of use cases to keep your sales pipeline full
ZoomInfo is a contact database. UserGems tracks job changes and relationship signals, then automates outreach to warm leads.
When we mention “track job changes,” most people think of the previous buyer who just moved to a new role. But there are many other use cases you can achieve with UserGems. Think:
Buyers and champions
Power users
Users with high NPS (net promoter scores)
When a blocker in a closed lost opportunity leaves, opening up a second chance for you
A previous champion or influencer joins an account with an open opportunity
Prospects who worked at a customer account. (They've never used your product but referencing their past employer could make for a warmer outreach.)
UserGems is the best ZoomInfo alternative for customer job change tracking
Selling to people who know you shortens sales cycles. As Steve Jones, VP of Demand Generation, UserTesting, puts it, “your alumni customers are your lowest hanging fruit.”
Past customers are 3x more likely to buy from you (Source: [cite source]). They've used your product and know it works.
UserGems automates job change tracking with 95% accurate data and pushes warm leads directly into your workflows.
Why UserGems
UserGems tracks job changes and relationship signals, then turns them into pipeline for B2B revenue teams. With UserGems, our customers can achieve their aggressive revenue targets.
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