DATA AGENTS
Every buying signal your GTM team needs
Target buyers who are most likely to convert. Combine multiple signals to prioritize the warmest buyers and have more relevant outreach.
600+ criteria analyzed per account
Signals tell you when to act. Criteria tell you who to target. UserGems scores every account against 600+ company attributes — built from your own sales history — to find the accounts uniquely suited to your business.
150+
Firmographic
Industry, sub-industry, employee count, revenue range, HQ location, growth rate, founding year
120+
Technographic
Tech stack composition, recentinstalls, tool removals, cloud provider, CMS, marketing stack
130+
Financial
Funding stage, revenue growth, public filings, debt ratios, investor profile, spending patterns
30+
Behavioral
Website visits, content engagement, email opens, event attendance, ad interactions, social activity
Signal Categories
4 signals
Buyer Intent
Contact-Level Intent
Website Visits
Competitor Research
+ 1
5 signals
Sales & Marketing Engagement
Closed-Lost
Content Download
Event Attendees
+ 2
7 signals
Role Changes
Past Champions
New Hires
Buying Group Members
+4
8 signals
Company News & Changes
Funding
Merger & Acquisition
Product Launches
+ 5
4 signals
Product Usage & Community
Trial Sign-Ups
Product Usage
NPS Score
+ 1
4 signals
Bring Your Own Signals
Custom Webhook
6sense
G2 Intent
Clay
+1
Buyer Intent
Know exactly who is actively researching solutions like yours - at the contact level
Contact-Level Intent
Identify specific individuals researching topics related to your solution — not just companies, actual people.
Contact-Level Website Visits
De-anonymize who is visiting your website — both known and unknown contacts
Competitor Research
Prospects actively researching competitor solutions— they're in evaluation mode right now.
G2 / Review Site Activity
Visitors comparing products on review sites like G2 and TrustRadius.
Sales & Marketing Engagement
Any data in your CRM and marketing platform can be a signal
Previous Closed-Lost
Past deals that didn't close, but timing, budget, or champion may have changed.
Call Transcript Signals
Extract buying signals, objections, and competitors from your call recordings.
Event Attendees
Track event and webinar attendees as part of Account Scoring to prioritize interested accounts.
Content Downloads
Track opens, clicks, and replies across email communication to identify re-engaging prospects.
Closed-Won Patterns
Identify what your best deals had in common 30, 60, and 90 days before they became opportunities.
Role changes
Track every job change, promotion, and role shift among your contacts and target buyers
Past Champions
Former buyers and users who move to new organizations. They already trust your product.
Past Evaluators
They evaluated your product but didn’t buy. Now they are at a new organizations who might be a better fit.
New Hires at Target Accounts
New decision-makers joining your target companies. Fresh relationships, fresh budget conversations.
Promotions
Contacts promoted to buying roles - the perfecttime to re-engage with a congrats and a relevantoffer.
Role Changes (Same Company)
When a user-level contact moves into a decision-making role within the same account.
Departures from Customers
Churn risk alert: key contacts leaving your existing customers. Act before the renewal conversation.
Buying Group Members
New stakeholders entering the buying group at an existing open deal — expand your footprint.
Company News & Changes
Monitor funding, M&A, hiring surges, leadership changes, and other account-level trigger events
Funding
New capital means new budget. Companies that just raised are actively investing in tools to scale.
M&A Activity
Mergers and acquisitions force re-evaluation of tech stacks — a natural entry point for new vendors.
IPO / 10K Filings
Public filings reveal strategic priorities, investment areas, and budget availability.
Hiring
Companies growing headcount, or hiring for relevant roles, often need new tools and processes to match.
Leadership Changes
New CRO, VP of Sales, or CMO? They'll re-evaluate the entire stack within their first 90 days.
Earnings Reports
Revenue growth or contraction signals budget shifts that directly affect buying decisions.
Product Launches
New product lines often require new tooling, partnerships, and go-to-market investment.
Tech Stack
Know if your target accounts have complementary or competitive tech.
Product Usage & Community
Use product & commnunity engagement patterns as buying or churn signals
Product Usage Data
Bring your own product usage data from Snowflake or any data warehouse into UserGems scoring.
Trial / Freemium Activity
Monitor free tier usage to identify Product Qualified Leads (PQLs) ready for a sales conversation.
Net Promoter Score
Monitor NPS score to detect expansion opportunity or flag churn risks
Bring Your Own Signals
Already using 6sense, Demandbase, Clay, or other tools? Bring their signals into UserGems and score everything together.
6sense
Ingest account-level intent and 6QA from 6sense directly into UserGems' unified scoring model.
Demandbase
Combine Demandbase intent, engagement, and account data with UserGems' intelligence layer.
Clay
Bring your data from Clay into UserGems' unified scoring and easy orchestration.
Custom Webhook / API
Send any signal from any system via API or webhook.If you can trigger it, UserGems can score it.
FAQ
What are “signals”?
Signals are data points that indicate buying interest or activity — such as job changes, website visits, past usage, intent data, past champions, referrals, or CRM/user activity.
How does UserGems prioritize and score signals?
Each signal is scored based on recency, relevance to your ideal customer profile, and past outcomes. The highest-scoring accounts and contacts show up as top priorities in your dashboard.
Can we combine our own first-party data with native signals?
Yes. You can feed in your own CRM data, product usage, event attendance or other first-party data — and UserGems will treat them as additional signals, enriching the scoring model.
How do signals trigger actions for sales and marketing?
Through Intelligent Workflows: when a signal fires, workflows can automatically create tasks, send alerts, update CRM records, queue ad campaigns, or launch personalized outreach via AI or templated sequences.