Signals are data points that indicate buying interest or activity — such as job changes, website visits, past usage, intent data, past champions, referrals, or CRM/user activity.

How does UserGems prioritize and score signals?

Each signal is scored based on recency, relevance to your ideal customer profile, and past outcomes. The highest-scoring accounts and contacts show up as top priorities in your dashboard.

Can we combine our own first-party data with native signals?

Yes. You can feed in your own CRM data, product usage, event attendance or other first-party data — and UserGems will treat them as additional signals, enriching the scoring model.

How do signals trigger actions for sales and marketing?

Signals trigger actions through Intelligent Workflows that automate sales and marketing responses based on buying signal detection.

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