15 B2B intent data providers (according to real users)

15 B2B intent data providers on the market right now (according to real users)

B2B intent data platforms love to promise pipeline gold—better targeting, higher conversions, and smarter GTM motions. But when the rubber meets the road, not every tool delivers.

To separate the hype from reality, we dug into hundreds of user reviews across G2, Capterra, and Reddit. We analyzed how these tools perform post-implementation, skipped the product page marketing fluff, and went straight into real user experiences.

We paid close attention to patterns in feedback – what users love, what frustrates them, and what makes them switch providers. Plus, we examined each platform’s feature set, pricing structure, integration depth, and reported customer support quality to round out our evaluations.

With this research, we outlined the best B2B intent data providers on the market right now, based not just on what they claim to do, but what users say they actually deliver.

If you're deciding which platform to trust with your GTM motion, this guide will help you make a more informed, lower-risk choice.

What are buyer intent data providers?

Buyer intent data providers help B2B companies spot which prospects are actively researching solutions like theirs, before those prospects ever fill out a form or ask for a demo.

These platforms compile and analyze digital signals from across the web (e.g., website visits, content views, keyword searches, and competitor comparisons) to outline which companies are in-market and what they care about right now.

For B2B marketing and sales teams, this intelligence is gold. Instead of cold-calling everyone in your database, you can focus on prospects that are already interested in solutions like yours.

To be more specific, here’s what buyer intent data providers usually do:

Track digital activity across thousands of sites, forums, and communities to spot companies researching specific products, services, or business problems.
Analyze what content people are reading to see which accounts show interest in certain topics, so sales teams can focus on the right prospects.
Send real-time alerts when target accounts suddenly ramp up their research, so reps can reach out exactly when buyers are most open to a conversation.
Add behavioral insights to your CRM, giving sales and marketing more context around what prospects care about and where they are in their buying journey.
Power account-based strategies and outline which topics are hitting home inside your target accounts.

The rising importance of buyer intent data

Most B2B buyers now explore solutions on their own terms and research anonymously across third-party sites, forums, and review platforms long before they ever land on your website or speak to a sales rep.

Buyer intent data fills that gap. You get eyeballs on the silent phase of the buyer’s journey, so you can act early and with purpose.

Here’s why intent data has become so important:

Buyers hide their research: B2B buyers now do most of their homework before talking to any salesperson. They read blogs, watch videos, and compare options completely on their own. Intent data lets you see who's researching solutions like yours, even when they haven't visited your website yet.
Cold calls fall flat: When you know a company is actively researching your type of solution, you can reach out with something relevant to what they actually care about right now. That's why messages backed by intent data get responses while cold emails get ignored.
Teams need better focus: Sales teams waste time chasing prospects who aren't ready to buy. Intent data helps your team focus on companies that show real buying signals, so they're not spinning their wheels on dead-end conversations.
ABM needs timely signals: Targeting high-value accounts only works if you know when they’re in-market. Intent data tells you exactly when to engage and what topics to lead with.
AI helps with better signal detection: Modern intent platforms can tell the difference between someone casually reading an article and someone seriously researching vendors. AI helps filter out the noise so you only act on meaningful signals.
First-mover advantage matters: In crowded B2B markets, whoever reaches the buyer first often wins. Intent data lets you spot opportunities before your competitors do.
It’s built for a cookieless future: With third-party tracking on the decline, consent-based intent data offers a more sustainable way to understand what your audience is doing, without crossing privacy lines.

Benefits of using buyer intent data tools

Buyer intent tools give you clearer direction on who to reach out to, when, and why.

Here’s exactly how they help you move faster and work smarter across your entire funnel:

Spot buyers before they contact you: Intent tools alert you when companies start researching solutions in your space, often weeks or months before they fill out a form or contact sales. This early warning system lets you start conversations while buyers are still forming their opinions.
Focus on hot prospects: Intent data separates serious buyers from casual browsers by measuring how intensely they're researching and how closely their interests match your solutions.
Talk about what they care about: When you know exactly what topics a prospect is researching, you can skip the generic pitch. You can address the specific problems they're trying to solve right now.
Stop wasting resources: Instead of broad campaigns hoping to catch someone's interest, you can concentrate spend on companies actively looking for products like yours.
Close deals faster: When you engage prospects early with information that matches what they're already researching, you can skip several steps in the typical sales process. Deals move faster because you're joining their buying journey already in progress.
Get sales and marketing on the same page: Intent data gives both teams the same view of which accounts matter right now. Everyone works from the same data, which means fewer handoff issues and tighter collaboration across teams.
Uncover new market opportunities: Intent data can spot unexpected interest from new industries or regions you weren’t targeting, which can open doors to untapped growth.

Key features to look for in B2B intent data tools

Not all intent data platforms offer the same depth or reliability. If you’re investing in one, make sure it actually fits your GTM motion and gives your team what they need to act quickly and confidently.

Here are the most important features to evaluate before you commit:

Diverse data sources: The best tools pull from many sources, including publisher networks, review sites, content consumption data, and more. More sources mean better coverage and fewer blind spots.
Customizable topic tracking: Look for tools that have a strong topic library and let you define your own keywords, competitors, or product-related terms to monitor.
Accurate company identification: Ask providers about their IP-to-company mapping accuracy and how they handle shared office spaces and remote workers.
Smooth integrations with your stack: Make sure the platform plugs into your CRM, MAP, and sales tools without friction. Native integrations save time and keep data flowing where your team already works.
Clear lead scoring system: Intent scoring shouldn’t be a black box. Choose tools that explain how they rank activity and let you adjust thresholds based on your needs.
Frequent, real-time updates: Intent signals get stale fast. Daily updates are the minimum, with real-time alerts for high-value accounts being ideal. Last week's intent might already be too late.
Simple interface: Your sales team won't use a complicated tool. Look for clean dashboards, obvious filters, and insights that don't require data science skills to understand and act upon.
Advanced filtering and segmentation: You should be able to slice the data by industry, company size, location, topic, and activity level, so you can focus only on what’s relevant.
Built-in reporting and dashboards: Clear visuals and customizable reports make it easier to track trends, prove ROI, and share insights across teams.
Real-time alerts and notifications: Instant or scheduled alerts let your sales team jump on hot accounts right when intent spikes (before a competitor gets there).
Strong privacy and compliance standards: Choose vendors that follow GDPR, CCPA, and other data privacy rules. Ask how they collect and validate consented data.

15 Best B2B intent data tools & providers to consider

With dozens of platforms claiming to offer the best intent data, we analyzed the top tools on the market to see which ones actually deliver.

Below, you’ll find a breakdown of the 15 best B2B intent data providers based on real features, use cases, and user feedback:

UserGems
Zoominfo
LinkedIn Sales Navigator
Bombora
Cognism
6sense
Demandbase One
Lusha
G2
TrustRadius for Vendors
Apollo.io
Seamless.ai
Lead Forensics
HubSpot Breeze Intelligence
Lead Onion

1. UserGems

UserGems is an AI-powered intent data platform that helps sales and marketing teams double their pipeline impact, without hiring more reps.

Although UserGems built its name on champion job change tracking (and still does this better than anyone), it now captures over 700 unique buying signals, including hiring trends, funding events, tech stack changes, leadership changes, and more.

At the core of UserGems is Gem-E, your AI outbound agent. Gem-E analyzes buying signals and your CRM data to pinpoint the right contacts at the right time, and writes highly personalized outreach based on the available data.

Key features

Buying signal intelligence: UserGems captures and analyzes over 700 buying signals, from job changes and hiring spikes to funding rounds and tool adoption, so your team can prioritize accounts that are actually in-market.
Gem-E AI agent: The AI outbound assistant analyzes buying signals and your CRM data to find the perfect prospects to target. Gem-E then writes highly personalized, context-aware messages that reference specific triggers and relationship history, so reps get higher response rates compared to generic sequences.
Automated workflows and integrations: UserGems integrates seamlessly with your CRM and engagement platforms, so you can set up intent-based workflows that route the right leads to the right reps in real-time. Whether it’s assigning tasks, triggering campaigns, or enriching records, everything flows automatically to keep your team focused on closing.

Advantages of UserGems

You get instant alerts when someone is promoted or hired into a relevant position: Users love that UserGems immediately notifies them when past champions or key personas land in new roles, so your sales team has a perfect reason to reach out at the right time. [Read Full G2 Review]
The intuitive interface makes tracking and outreach seamless: Reviewers say the platform is easy to learn and it makes it simple to spot key signals and launch outreach, even if you’re a beginner. [Read Full G2 Review]
Incredibly smooth integrations: Users mention that UserGems works effortlessly with CRMs and sales engagement tools, pulling in data and triggering workflows without constant IT support. [Read Full G2 Review]
You can create parameters around the types of leads you want: Sales and marketing teams appreciate being able to define custom filters—like seniority, industry, or past engagement—so they only see leads that actually match their ICP. [Read Full G2 Review]
The AI-driven insights help you drive meaningful conversations: Reviewers say the platform doesn't just surface names, but it also gives you strong context. With Gem-E’s outreach suggestions and signal explanations, reps can tailor messages that feel thoughtful and relevant. [Read Full G2 Review]

What real customers say about UserGems

Sendoso used Gem-E to find and prioritize high-intent prospects, and saw 47 new opportunities and a 20% reply rate in just 30 days. Their outbound pipeline scaled fast, and UserGems paid for itself within the first month. [Read the Full Case Study]

Dozuki automated job change tracking with UserGems and saw a 9X ROI in six months. Their average deal size increased 10X, and pipeline velocity improved significantly. [Read the Full Case Study]
Gem tracks customer job changes automatically using UserGems and created over 30 opportunities in six months. They achieved a 12X ROI by adding real-time signals into their outbound strategy. [Read the Full Case Study]

2. ZoomInfo

ZoomInfo is a comprehensive B2B database platform that combines company, contact, and intent data to help sales and marketing teams spot potential customers that show buying signals.

Their intent data solution tracks online research behavior across thousands of websites to outline prospects actively researching relevant topics.

Key features

Intent data and sales intelligence: Monitors prospect research activity across 300,000+ topics from thousands of B2B websites and publications.
Buyer insights and signals: Provides real-time alerts when prospects exhibit buying signals through activities like technology usage changes, hiring patterns, funding rounds, or increased content consumption in your category.
SalesOS integration: The intent tools are fully embedded in their core SalesOS platform, so users can see intent scores alongside firmographic data, technographic information, and organizational charts for a complete view of each account.

Advantages

Seamless integration with the HubSpot ecosystem: Users say ZoomInfo connects effortlessly with HubSpot. They can easily sync data, trigger workflows, and update records without technical issues or manual imports. [Read Full G2 Review]
Exceptional onboarding support: According to many reviewers, the onboarding experience is smooth and highly supportive, with hands-on help that makes it easy to get up and running quickly. [Read Full G2 Review]
The Chrome extension reduces a lot of manual work: Users mention the Chrome extension saves time by letting them pull contact and company data straight from LinkedIn and websites into their CRM with just a few clicks. [Read Full G2 Review]

Limitations

Heavy focus on the US market: Users note that ZoomInfo's data coverage is strongest in the United States, with more limited accuracy and depth for international markets. [Read Full G2 Review]
Expensive compared to similar alternatives: Many reviewers mention that ZoomInfo comes at a premium price, which can be a barrier for smaller teams or companies with tighter budgets. [Read Full G2 Review]
Occasional system slowdowns: Some users report that the platform can lag or become unresponsive at times, especially when running bulk operations or accessing large datasets. [Read Full G2 Review]

Pricing

ZoomInfo doesn’t list pricing on its website, but user reviews mention that plans typically start around $15,000 per year, depending on the size of your database and feature access.

Pricing scales quickly with add-ons like intent data, advanced integrations, and extra contact credits, so most companies need to speak with a sales rep for a custom quote.

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a prospecting and account-based selling tool that helps sales teams find, research, and connect with leads directly on LinkedIn.

While it doesn’t offer traditional third-party intent data, many B2B teams use it to find behavioral signals based on profile views, engagement patterns, and job changes.

Key features

Advanced lead and account search: Sales Navigator provides granular filters that help users find leads based on role, company size, seniority, geography, and more—ideal for building highly targeted lists.
Real-time buyer activity signals: You get notified when leads view your profile, change jobs, engage with your content, or interact with your company page.
TeamLink and InMail access: You can expand your reach using warm introductions through your team’s network and send InMails to prospects even if you're not connected.

Advantages

Advanced search filters save hours of sifting through irrelevant profiles: Users say the filtering options are precise and powerful, and they can quickly zero in on high-quality leads without wasting time on manual prospecting. [Read Full G2 Review]
Easy to set up and implement: Many reviewers mention that getting started with Sales Navigator takes little effort, with an intuitive interface and minimal onboarding required. [Read Full G2 Review]
Customer support resolves issues within 24 hours: Users report that LinkedIn’s support team is responsive and helpful, often resolving technical or billing issues within a day. [Read Full G2 Review]

Limitations

Lack of innovation: Users report that LinkedIn Sales Navigator has seen minimal feature updates over the years, leading some to feel that the platform hasn't evolved to meet changing sales needs. [Read Full G2 Review]
Different inboxes for InMail and Sales Navigator, which makes things confusing: Many users find it cumbersome to manage separate inboxes for LinkedIn and Sales Navigator. [Read Full G2 Review]
Limited number of InMail credits: Users mention that the monthly InMail credit limit can be restrictive, especially for those relying heavily on outreach, and unused credits do not roll over to the next month. [Read Full G2 Review]

Pricing

LinkedIn Sales Navigator offers three pricing tiers:

Core (Professional): $99.99 per month, or $959.88 annually (~$79.99/month).
Advanced (Team): $149.99 per month, or $1,300 annually (~$108.33/month).
Advanced Plus (Enterprise): Custom pricing.

All plans include a 30-day free trial and offer discounts for annual billing.

4. Bombora

Bombora pioneered the co-op data model for B2B intent and created a massive network of business publication partners who share anonymized user behavior data.

Key features

Extensive publisher co-op: Their data cooperative includes over 4,000 B2B websites, publications, and communities, covering specialized industry topics across virtually every business sector.
Company Surge scoring: Bombora's proprietary algorithm measures content consumption against historical baselines to spot when organizations are researching topics at an unusually high rate.
Topic taxonomy and customization: Bombora tracks over 7,000 predefined business topics and customers can create custom topics specific to their products or industry terminology.

Advantages

Highly suitable for smaller and mid-sized organizations: Users mention that Bombora provides flexible plans and pricing structures, so it’s more accessible for growing teams that want enterprise-grade intent data without enterprise-level complexity. [Read Full G2 Review]
Easy to use even if you're a total beginner: Reviewers say the platform has a straightforward interface and doesn’t require advanced technical skills. [Read Full G2 Review]
Wider keyword coverage compared to competitors: Many users highlight Bombora’s extensive topic library, noting that it gives them greater visibility into niche or long-tail interests that other tools often miss. [Read Full G2 Review]

Limitations

Integrations could be a bit stronger: Users have noted that while Bombora integrates with major platforms like Salesforce and HubSpot, some integrations with specific media activation platforms are lacking, which can limit seamless campaign execution. [Read Full G2 Review]
You don't always get contact-level data: Reviewers mention that Bombora primarily provides account-level intent signals. [Read Full G2 Review]
Reports are a bit difficult to read and analyze: Some users find Bombora's analytics powerful but overwhelming, especially for newcomers. [Read Full G2 Review]

Pricing

Bombora's pricing varies based on factors like company size, selected features, and contract terms. For a specific quote, you’ll need to contact the sales team.

5. Cognism

Cognism combines intent data with its global B2B contact database and compliance engine to help sales teams find and connect with in-market buyers.

Their European roots give them particular strength in GDPR-compliant data across EMEA markets, so they’re a strong choice for companies targeting European prospects.

Key features

Diamond data: Cognism's proprietary data verification system continuously validates and refreshes contact information across millions of B2B profiles.
Compliance-focused approach: Their platform includes built-in compliance tools that automatically apply relevant data protection rules based on prospect location and industry.
Buyer intent overlay: Cognism integrates third-party intent signals directly with their contact data, so users can filter prospects based on both demographic criteria and active buying signals.

Advantages

You get instant insight into contact information: Users say the platform delivers accurate, ready-to-use contact details without having to add extra data enrichment tools. [Read Full G2 Review]
The AI search feature is particularly helpful: Reviewers praise the AI-powered search for its ability to quickly surface relevant leads and filter results based on job role, seniority, and intent. [Read Full G2 Review]
The simple layout makes it easy to navigate: Users appreciate the clean, intuitive interface, noting that even first-time users can find what they need without a steep learning curve. [Read Full G2 Review]

Limitations

US data could be stronger: Some users note that while Cognism excels in EMEA coverage, its U.S. data can be less comprehensive, particularly for niche industries or smaller companies. [Read Full G2 Review]
Steep pricing for smaller businesses: Reviewers mention that Cognism's pricing structure, which includes platform and per-user fees, may be challenging for startups or small teams with limited budgets. [Read Full G2 Review]
Constant upsells when you start using the platform: Some users report experiencing constant upsell attempts for extra features or data packages, which can be overwhelming, especially during the initial onboarding phase. [Read Full G2 Review]

Pricing

Cognism offers two main packages—Grow and Elevate—with custom pricing based on your specific needs.

While exact figures aren't publicly listed on their website, third-party sources report that annual contracts typically range from $15,000 to over $100,000.

6. 6sense

6sense is an AI-powered revenue platform that leverages intent data, predictive analytics, and account engagement insights to help B2B teams find in-market accounts.

Key features

Patented AI prediction engine: 6sense uses artificial intelligence to analyze billions of data points and predict where accounts are in their buying journey with remarkable accuracy.
Extensive first and third-party data: 6sense combines your own website engagement data with information from thousands of B2B publications, review sites, and communities.
Multi-channel campaign orchestration: 6sense supports automated, cross-channel outreach, including email, display ads, and more.

Advantages

Eliminates most of the manual prospecting work: Users say 6sense takes the guesswork out of prospecting by automatically outlining high-intent accounts and delivering insights directly into their workflows. [Read Full G2 Review]
Super intuitive UX/UI: Many reviewers praise the platform’s clean design and ease of use, noting that both sales and marketing teams can navigate it without extensive training. [Read Full G2 Review]
Clear visibility into pipeline acceleration: Users mention that 6sense makes it easy to track how intent-driven engagement influences deal velocity, so teams can connect activity to actual revenue outcomes. [Read Full G2 Review]

Limitations

The data model isn't as good as it used to be: Some users report that recent platform updates have affected data quality and accuracy, making intent signals feel less reliable than before. [Read Full G2 Review]
The advanced features come with a learning curve: Reviewers mention that while the platform is powerful, mastering its full potential does requires time and training. [Read Full G2 Review]
Not as intuitive as competitor systems: Users say certain workflows and reporting views aren’t as straightforward compared to other tools, which can slow down adoption for new team members. [Read Full G2 Review]

Pricing

6sense offers a free starter plan that includes 50 monthly credits for basic prospecting needs.

Its paid tiers include Team, Growth, and Enterprise, and they come with custom pricing, generally falling between $20,000 and $100,000+ per year.

7. Demandbase One

Demandbase one is one of the leading enterprise-grade, account-based GTM solutions in the market and it unifies sales and marketing efforts through AI-powered insights and powerful data integration.

Key features

Unified data integration: Combines first-party intent data (like CRM and MAP inputs) with third-party intent signals to provide a holistic view of target accounts.
Self-learning intent models: Demandbase continuously refines its intent models based on observed outcomes from your sales process.
AI-powered intent signals: Demandbase tracks over 2 trillion signals each month and uses AI to identify which accounts are actively researching topics related to your product or service.

Advantages

They don't try to constantly upsell you new features: Users appreciate that Demandbase offers a comprehensive set of features upfront, without aggressive upselling or surprise add-ons after onboarding. [Read Full G2 Review]
Makes it so much easier to personalize your approach: Reviewers say the platform's intent insights and buying group data help them personalize messaging and outreach in a way that feels relevant to each account. [Read Full G2 Review]
Filters make analyzing data straightforward: Users also mention the filtering tools as a major strength. It helps them easily slice engagement data by account, persona, stage, or campaign. [Read Full G2 Review]

Limitations

Sales enablement is still not a strong suit: Users mention that while Demandbase excels on the marketing side, its sales enablement tools lack depth compared to more specialized platforms. [Read Full G2 Review]
The interface feels a bit outdated: Several reviewers note that the UI can feel clunky or visually dated, which occasionally makes setup slower than expected. [Read Full G2 Review]
Contact information is not always up to date: Users report occasional issues with outdated or missing contact details. [Read Full G2 Review]

Pricing

Demandbase One only provides custom pricing plans – you’ll have to reach out to the company directly for a precise quote.

8. Lusha

Lusha is another popular B2B sales and account intelligence platform that combines real-time contact data with intent signals to help revenue teams connect with in-market buyers.

Key features

Chrome extension for quick access: Their browser extension lets sales reps access B2B data and contact details while browsing LinkedIn or company websites.
Basic intent signals: Lusha tracks company-level research activities across business publications and websites to find accounts that show interest in relevant topics.
Topic-synergy intent model: Lusha's intent scoring system evaluates companies based on the number and relevance of topics they engage with, and categorizes them into "very hot," "hot," or "warm" tiers.

Advantages

Accurate phone number information: Many users mention that Lusha provides reliable, up-to-date mobile numbers. [Read Full G2 Review]
The Chrome extension is easy to set up and use: Reviewers talk about how quick the installation process is and appreciate that they can grab verified contact details while browsing LinkedIn without switching tabs. [Read Full G2 Review]
You can create separate lists and export contacts: Users say list-building is straightforward and exporting contacts for outreach or CRM import is fast and hassle-free. [Read Full G2 Review]

Limitations

You need to contact someone on the team to cancel the subscription: Users report that there’s no self-serve cancellation option, which can make the process slower and more frustrating than expected. [Read Full G2 Review]
Easy to run out of credits fast: Many reviewers say the monthly credit limits feel restrictive, especially for teams doing high-volume prospecting. [Read Full G2 Review]
Not ideal for startups: Users mention that Lusha’s pricing and credit-based model can be too steep for early-stage companies with limited budgets. [Read Full G2 Review]

Pricing

Lusha offers several pricing tiers:

Free Plan: No cost and includes 5 monthly credits for one user.
Pro Plan: Priced at $19.90 per user/month (monthly billing), this plan offers 200 credits and can accommodate up to three users.
Premium Plan: At $69.90 per user/month (monthly billing), users get 800 credits, with support for teams of up to five.
Scale Plan: For larger teams or custom needs, with pricing available upon request.

9. G2

G2 offers unique buyer intent data based on actual purchase research happening on their massive software review platform.

Their intent solution provides insights into which companies are actively viewing your product pages, comparing you to competitors, and researching solutions in your category.

Key features

Competitor comparison insights: The platform shows when prospects are directly comparing your product against specific competitors on G2's comparison pages.
Buyer's journey visualization: G2 tracks prospect movements across product categories, specific vendor pages, and comparison tools to map their research journey.
Real-time notifications: Teams receive instant alerts when target accounts engage with relevant content on G2.

Advantages

Doesn't require hand-holding to get a grasp of the features: Users say the marketing platform is intuitive and easy to learn, with most teams able to start seeing value quickly without needing heavy onboarding. [Read Full G2 Review]
You get insights on both customers and competitors: Reviewers say that G2 shows not only which companies are researching your product, but also offers valuable competitive context. [Read Full G2 Review]
Top-tier customer support: Users praise G2’s support team for being responsive, knowledgeable, and proactive in resolving issues and answering questions quickly. [Read Full G2 Review]

Limitations

The interface could be a bit more dynamic: Users mention that while the platform is functional, the UI feels a bit static and could benefit from more customization and interactive elements. [Read Full G2 Review]
Not catered to smaller businesses: Reviewers say the pricing and scale of G2’s intent product is more suitable for mid-market and enterprise teams, rather than startups or small companies. [Read Full G2 Review]
Categorization could be better: Some users note that product and category classifications aren’t always precise. [Read Full G2 Review]

Pricing

G2 Buyer Intent operates on a custom pricing model. You’ll have to contact the sales team for a direct quote.

10. TrustRadius for Vendors

TrustRadius for Vendors provides intent data based on buyer behavior collected directly from their product review platform.

Key features

Research activity details: TrustRadius shows exactly what content prospects are consuming, including which features they're investigating and which competitor comparisons they're viewing.
Lead capture and CRM sync: Add lead forms to your profile and push that data directly into your CRM, so your sales team can act fast when interest peaks.
ICP matching: TrustRadius helps identify when companies that match your ideal customer profile are researching solutions in your category.

Advantages

TrustQuotes can help align internal and external messaging: Users say TrustQuotes make it easy to repurpose real customer language across sales, marketing, and product teams. [Read Full TrustRadius Review]
Simple and easy to use: Reviewers often mention that the platform feels intuitive from the start, with a straightforward interface and minimal setup required. [Read Full TrustRadius Review]
You get achievement-based badges that are great for social proof: Users appreciate the credibility that comes with TrustRadius badges, noting that they’re effective for building trust on websites, landing pages, and social channels. [Read Full TrustRadius Review]

Limitations

Clunky user interface: Some users say the UI feels dated and less responsive compared to other platforms, which can make navigation and reporting slower than expected. [Read Full TrustRadius Review]
Lack of account management support: Reviewers mention that dedicated support can be inconsistent, especially for smaller accounts. [Read Full TrustRadius Review]
Could use more algorithm transparency: Users would like clearer insight into how TrustRadius surfaces intent data signals and assigns rankings, noting that the current logic feels like a black box. [Read Full TrustRadius Review]

Pricing

TrustRadius for Vendors offers pricing that typically starts at $30,000 per year, depending on the selected features and services. For a specific quote, you’ll need to contact the company.

11. Apollo.io

Apollo.io combines a vast B2B database with intent data capabilities to help sales teams integrate contact information, company data, and buying signals in a single interface.

Advanced prospecting tools: Users can build targeted lead lists using filters such as job title, industry, company size, and technographics.
Sales engagement suite: Apollo offers tools for automating outreach, including email sequencing, call logging, and task management.
Job change monitoring: Apollo tracks professional movements across companies to see when prospects change positions or take on new roles.

Advantages

Advanced filtering options to refine searches: Users highlight how granular Apollo’s filters are and how it makes it easy to narrow down prospects based on role, tech stack, company size, and intent signals. [Read Full G2 Review]
Helpful features even in the free plan: Reviewers appreciate that the free tier includes access to verified emails, enrichment tools, and basic outbound automation. [Read Full G2 Review]
Wide range of features for a reasonable price: Many users say Apollo offers strong value, combining prospecting, intent data, and engagement tools in one platform without the enterprise-level price tag. [Read Full G2 Review]

Limitations

Email deliverability could be better: Some users report issues with emails landing in spam or having lower-than-expected open rates, especially when using Apollo’s built-in mail tools. [Read Full G2 Review]
Phone number data is often outdated: Reviewers mention that while email data is generally reliable, phone numbers can be hit or miss. [Read Full G2 Review]
Advanced analytics and filters are limited if you don't upgrade to a higher tier plan: Users note that many of Apollo’s most powerful features, like detailed reporting and deeper segmentation, require a higher tier plan. [Read Full G2 Review]

Pricing

Apollo.io has four different plans depending on your team size and outreach needs:

Free: Gives you basic functionality with limited access to sequences and exports.
Basic: At $49 per user/month (billed annually), it includes unlimited email sends, 75 mobile credits, and 1,000 data exports each month.
Professional: This $79/user/month option (billed annually) adds features like AI-assisted email creation, advanced reporting, 100 mobile credits, and 2,000 monthly exports.
Organization: Built for teams (3+ users), it’s priced at $119 per user/month (billed annually) and unlocks everything from the previous plans, plus 200 mobile credits, 4,000 exports, stronger security controls, and custom reporting.

12. Seamless.AI

Seamless.AI is a real-time B2B sales prospecting platform that uses AI-powered search and data verification to help sales and marketing teams find accurate contact information.

Key features

Live B2B contact search: Seamless.AI helps you find up-to-date contact information by scanning public web data in real time. Just enter a name, company, or industry to instantly access verified emails, phone numbers, and job titles.
LinkedIn-integrated email finder: With its Chrome extension, you can pull contact info straight from LinkedIn, Sales Navigator, or Recruiter while browsing, no need to switch tabs or tools.
Batch lead generation and enrichment: Seamless.AI allows you to upload contact lists in bulk and automatically fills in missing details like emails and phone numbers.

Advantages

Reasonably priced subscription plans: Users say Seamless.AI offers strong value, with plans that are affordable for both small teams and individual reps compared to other data providers. [Read Full G2 Review]
Very powerful search features: Reviewers praise the platform’s ability to quickly find relevant contacts using detailed filters and real-time verification, which speeds up prospecting. [Read Full G2 Review]
Extremely intuitive: Users mention that the interface is easy to navigate, with most features feeling straightforward and accessible, even for first-time users. [Read Full G2 Review]

Limitations

You can't set the quality of leads before scraping: Users mention that there's no way to pre-filter contacts based on accuracy or validation level, which sometimes results in pulling lower-quality data. [Read Full G2 Review]
You can only download lists page by page: Reviewers find it frustrating that bulk downloads require going page by page, which slows down list building and adds unnecessary manual work. [Read Full G2 Review]
Not meant to be used at scale: Users say the platform works well for individual reps or small teams, but becomes inefficient or cumbersome when trying to scale up outreach across larger teams or volumes. [Read Full G2 Review]

Pricing

Seamless.AI has a free tier that gives solo users limited access with 50 credits per month. If you’re looking for expanded capabilities, they also offer Pro and Enterprise plans.

Pricing for those isn’t listed publicly, so you’ll have to reach out to their team to get a tailored quote.

13. Lead Forensics

Lead Forensics is a B2B website visitor identification platform that reveals which companies are visiting your website, what content they're engaging with, and how frequently they return.

Advantages

Automated daily trigger reports streamline workflows: Users appreciate the daily alerts that highlight high-priority visitor activity, so it’s easier to act quickly without digging through raw data. [Read Full G2 Review]
Account service reps help you put together a roadmap: Reviewers often mention that the onboarding and support teams are proactive, helping set up custom workflows and success plans. [Read Full G2 Review]
Solid filtering tools: Users say the filtering options make it easy to segment visitors by company size, industry, location, or behavior. [Read Full G2 Review]

Limitations

Lack of personalization tools: Users mention that while the platform shows who visited, it doesn’t offer many tools to personalize follow-up content or outreach within the platform itself. [Read Full G2 Review]
The sales team can overpromise integrations: Reviewers report that some integrations aren’t as seamless or robust as pitched during the sales process. [Read Full G2 Review]
Lock you into lengthy contracts: Many users note that Lead Forensics requires annual contracts, and some feel locked in without the flexibility to scale down or exit if the tool doesn’t meet expectations. [Read Full G2 Review]

Pricing

Lead Forensics offers two plans – Essential and Automate. Both plans have custom pricing, so teams have to contact the company directly to discuss specifics.

14. HubSpot Breeze Intelligence

HubSpot Breeze Intelligence combines intent data, company intelligence, and behavioral data to help teams optimize their go-to-market strategies.

Key features

Real-time data enrichment: The platform fills in missing details automatically (e.g., company size, industry, or job title), so you get more complete profiles without manual research.
Intent-based targeting: Breeze Intelligence identifies high-intent accounts based on behavior and context, so teams can prioritize outreach when buyers are actively looking.
Website personalization: Breeze Intelligence leverages intent signals to dynamically customize website experiences based on the visitor's company profile and engagement history.

Advantages

Great automation features: Sequences and workflows save a ton of time without manual effort. Users also find email tracking and notifications very helpful. [Read G2 Review]
Customizable dashboards and reporting: The dashboards give great visibility into the pipeline, so it's easy to track deals and forecast sales. [Read G2 Review]
Superb customer support. Support for Breeze Intelligence is provided by HubSpot's premium account team, and is considered one of the best in the industry. [Read review]

Limitations

Lack of focus. Some users feel that features that are good are balanced out by features that are implemented poorly, or in a way that is not intuitive. [Read review]
Data siloing and integration issues. There have been serious complaints regarding the data siloing between various AI tools that are meant to integrate smoothly with Breeze Prospecting Agent. [Read review]
Poor data quality and use. Some users have criticized Breeze Prospecting Agent for its inability to use data that it should have access to as part of Hubspot's integrated system. [Read review]

Pricing

Breeze prospecting agent is a part of Sales Hub Pro. Pricing starts at $15/mo/seat and goes up to $150/mo/seat for enterprise-level features.

15. Lead Onion

Lead Onion is an AI-powered B2B intent data solution that aggregates signals from over 20 intent sources and delivers real-time insights into buyer behavior.

Key features

Multi-source intent aggregation: Lead Onion collects buying signals from over 400 million web interactions daily across publisher networks, review sites, and online communities.
In-market identification: The platform uses proprietary algorithms to differentiate between routine content consumption and active purchase research.
Buying stage classification: The platform categorizes prospects based on their research patterns and assigns them to specific stages in the buying journey.

Advantages

Top-notch customer support: Users consistently praise the support team for being responsive, hands-on, and genuinely invested in helping teams succeed with onboarding and strategy. [Read Full G2 Review]
Ease of use and ease of implementation: Reviewers say the platform is intuitive from the start and easy to roll out across teams, with minimal training or technical setup needed. [Read Full G2 Review]
Majority of tasks are automated: Users say that much of the prospecting, outreach, and lead qualification is automated. [Read Full G2 Review]

Limitations

The filtering tools are a bit clunky: Users mention that filters don’t always work as expected, and it can make it harder to narrow down prospect lists or segment intent data properly. [Read Full G2 Review]
Platform terminology can be confusing: Reviewers say some of the language used in the UI (e.g. signal types) can be unclear, especially if you’re a beginner. [Read Full G2 Review]
Lack of industry verification: Some users note that industry classifications aren’t always accurate or up to date. [Read Full G2 Review]

Pricing

Lead Onion's official website does not publicly list its pricing plans. For more specific information, you should contact their sales team.

How to choose the best intent data provider for your B2B business

With so many tools on the market, choosing the right intent data provider can feel overwhelming.

Here’s a step-by-step breakdown of what to consider to make the best choice for your business:

1. Define your specific goals and use cases

Start by outlining exactly what you need intent data to solve:

What specific challenges are you facing? (Poor lead quality, long sales cycles, ineffective account-based marketing campaigns)
What measurable outcomes do you expect? (Increase pipeline velocity by X%, improve conversion rates)
Which use cases matter most? (Sales prospecting, campaign targeting, ABM execution)

The more specific you are about your goals, the easier it becomes to evaluate which provider can actually solve your problems.

2. Outline your technical and functional requirements

Once your goals are clear, map them to actual product requirements. This includes both the data and the platform capabilities:

Which systems must it integrate with? (CRM, marketing automation, sales engagement platforms)
How deep do these integrations need to be? (Simple data transfer vs. actionable workflows)
What data coverage do you need? (Industries, regions, company sizes, specific topics)

3. Set a realistic budget

Pricing for intent data tools varies wildly, depending on features, data volume, and team size. Be clear about what you can invest, not just in licensing but in internal resources to activate the data.

4. Research and create a shortlist

Once you know what you need, start building your list. Use a mix of review platforms (G2, Capterra), analyst reports (like Gartner or Forrester), and peer recommendations.

Prioritize vendors that meet your non-negotiables and fall within your budget range. From there, narrow it down to 3–5 that are worth a deeper evaluation.

5. Conduct thorough evaluations

Push past the polished demo and ask vendors to show how their tool solves your actual use case. If possible, run a proof of concept. Give them a list of target accounts or keywords, and ask what data they can surface.

Compare the quality, freshness, and relevance of the results. Also, test how easy the platform is to use and whether the promised integrations actually work in practice.

6. Evaluate vendor support and partnership potential

Ask what onboarding looks like—how long it takes, who’s involved, and what resources they provide. Also, check whether you’ll have access to ongoing support or just a help desk.

The best vendors act like partners and help you optimize how you use the tool to hit your goals (not just troubleshoot bugs).

7. Check references and read reviews

Talk to current users if you can, especially teams in similar industries or company sizes.

Ask how long it took to see value, what the vendor does well, and what’s been frustrating. Then compare their feedback with reviews on G2 or Capterra to get a balanced view.

8. Review pricing and contract terms

Look closely at how pricing works—is it based on user seats, data volume, or both? Also, watch for hidden fees (e.g., for extra signals, AI workflow automations, or integrations).

And don’t overlook the fine print – how long is the contract? Can you scale up or down? What happens if things don’t work out?

9. Confirm data compliance

Make sure the vendor follows privacy laws like GDPR and CCPA, and that their data is consent-based and ethically sourced. If they’re vague about how they collect and process data, that’s a red flag.

UserGems – #1 B2B intent data provider

While most intent data providers stop at tracking basic account activity, UserGems combines deep buyer intelligence, AI-powered outreach, and CRM context to help revenue teams outline real purchase intent and act on it instantly.

UserGems captures over 700 buying signals, from job changes and hiring trends to funding rounds and tech adoption, and connects them directly to the contacts most likely to convert.

Here's what makes UserGems the top choice for B2B intent data:

Track buying signals from 700+ triggers that show real purchase intent, not just random research activity.
Connect with prospects who already know your brand through past relationships, so you can get more responses than traditional cold outreach.
Use Gem-E's AI to write highly relevant messages that mention specific triggers and your history with contacts.
Send opportunities to the right team members automatically through direct CRM integration and smart workflows.
See exactly how much pipeline and revenue comes from UserGems opportunities with clear, straightforward analytics.

UserGems is built for modern go-to-market teams that don’t have time to chase cold leads or wait for form fills. The platform doesn't just tell you who might be interested, but it also tells you who to call, what to say, and exactly why they're likely to talk to you right now.

Book a demo today and find out how the right intent data can double your team's impact with the people you already have.

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