Webinar

Inside the 7%: AI that actually drives pipeline

97% of teams are investing in AI but only 7% are getting pipeline from it. Snowflake's ABM lead and Cordial's CMO walk us through how.
Wednesday, May 13th @ 11:30am ET

Overview

Last year, we surveyed 100+ revenue leaders for our State of AI Adoption report. Only 7% are seeing measurable ROI from AI and 97% plan to keep investing anyway.

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So we've tracked down two of the 7% and asked them to walk us through what they built and what's still delivering.

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Caden King runs Acquisition ABM at Snowflake. His agents pick accounts, draft sales emails, write ad copy, and launch campaigns. He'll show you exactly how it works and what it took to build and launch it.

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Julien Sauvage is CMO at Cordial. He's been busy building AI motions that ship content at scale, scores accounts on real intent, and makes the strategic calls most teams still leave to humans. 

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Two different approaches. One outcome: AI that actually drives pipeline.

Speakers

Julien Sauvage
Chief Marketing Officer at Cordial
Julien has spent 10+ years leading marketing at category-defining companies: Salesforce, Gong, Clari, now Cordial. His philosophy: stay creative, stay data-driven, invest in brand smartly.
Caden King
Acquisition ABM Manager @ Snowflake
Caden has spent five years at Snowflake, where he leads the ABM team chasing the enterprise's biggest net-new logos. His philosophy: kill the silo between marketing and sales, they should run as one engine.
This one's for marketing leaders, ABM practitioners, and anyone trying to turn "we're using AI" into actual pipeline.
Reserve your spot →
Webinar

Inside the 7%: AI that actually drives pipeline

97% of teams are investing in AI but only 7% are getting pipeline from it. Snowflake's ABM lead and Cordial's CMO walk us through how.
Wednesday, May 13th @ 11:30am ET

Overview

Last year, we surveyed 100+ revenue leaders for our State of AI Adoption report. Only 7% are seeing measurable ROI from AI and 97% plan to keep investing anyway.

‍

So we've tracked down two of the 7% and asked them to walk us through what they built and what's still delivering.

‍

Caden King runs Acquisition ABM at Snowflake. His agents pick accounts, draft sales emails, write ad copy, and launch campaigns. He'll show you exactly how it works and what it took to build and launch it.

‍

Julien Sauvage is CMO at Cordial. He's been busy building AI motions that ship content at scale, scores accounts on real intent, and makes the strategic calls most teams still leave to humans. 

‍

Two different approaches. One outcome: AI that actually drives pipeline.

Speakers

Julien Sauvage
Chief Marketing Officer at Cordial
Julien has spent 10+ years leading marketing at category-defining companies: Salesforce, Gong, Clari, now Cordial. His philosophy: stay creative, stay data-driven, invest in brand smartly.
Caden King
Acquisition ABM Manager @ Snowflake
Caden has spent five years at Snowflake, where he leads the ABM team chasing the enterprise's biggest net-new logos. His philosophy: kill the silo between marketing and sales, they should run as one engine.
This one's for marketing leaders, ABM practitioners, and anyone trying to turn "we're using AI" into actual pipeline.
Reserve your spot →