Build a campaign from a full spec
Admin
Create a campaign called [Q3 Past Champions - Enterprise]. Audience: past champions now at VP or above, at accounts tagged [Target] with [1,000]+ employees. Actions: create the record in the CRM, generate Gem-E messages, then add to a sequence owned by the account owner. Run it weekly on [Tuesdays] at [10am]. Show me the whole thing before you create it.
Tips
Nothing you build goes live on its own. You activate it inside UserGems. The exception is adding an action to a campaign that's already running.
Name a play (for example, Revive Closed Lost) and it walks you through the whole build, from audience to actions.
When building an audience, say "or" when you mean either signal. "And" means both on the same record (for example, build me an audience of folks who visited our website or have shown intent).
Editing a saved audience changes every campaign using it. Ask which campaigns are using it before making any changes.
don’t forget
Most people have more than one MCP connected, and your assistant guesses which one to answer with. Tell it to use UserGems, or paste this into your standing instructions once and stop repeating yourself.
Tool routing for UserGems:
Use the UserGems MCP as the first choice for anything involving accounts, prospects, contacts, buying signals, intent, account or contact scoring, buying stages, job changes, past champions, website visitors, audiences, or campaigns. UserGems returns scoring and signal context the CRM does not have, and filters within our own account universe rather than scanning the full CRM.
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