The GTM Brain Sessions: How Top Revenue Teams Turn Signals into Meetings Copy 3

Overview

Kevin Driscoll runs ABM at Datadog. His team books 25+ meetings a week with Fortune 500 companies by combining niche intent signals, custom scoring, and multi-channel plays that actually feel relevant. He'll show you what he built and what you can steal even if you don't have 12 data engineers.

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Mark Kosoglow joined Docebo as CRO and spent his first quarter building a GTM brain with UserGems. Signals from Demandbase, Crossbeam, Metadata and more, unified into one scoring engine. His BDRs generated 54 enterprise opportunities and 16% reply rates almost immediately. He'll show you how.

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Two approaches. One outcome: more meetings, more pipeline.

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Kevin will walk through the DIY signal infrastructure he built at Datadog, including what signals actually moved the needle and how his team turns them into hyper-personalized outreach at scale.
Mark will show how he collapsed scattered signals into one scoring engine and eliminated manual research for his BDR team in a quarter. Not a roadmap. Something they're already running.

Speakers

Kacie Jenkins

fmr SVP Marketing, Sendoso

James Wang

Sr Director Revenue Strategy, BILL.com

Julien Sauvage

CMO, Cordial

Kierra Laube

Head of Growth, Omni

Agenda

12:00 - 12:20 pm

Where AI for GTM is heading and the modern B2B tech stack

Welcome

12:20 - 12:40 pm

Introducing new AI agents & functionalities

Product

12:40 - 1:00 pm

How we built a signal-led GTM engine (& drive behavioral changes)

Playbook

1:00 - 1:20 pm

From manual prospecting to AI-driven automation

Playbook

1:20 - 1:40 pm

Signal-based advertising campaigns that you should be running

Playbook

1:40 - 1:45 pm

Raffles & win prizes

Prizes

What does UserGems do?

UserGems surfaces companies and buyers who are showing buying signals, then tells your sales and marketing teams who’s in-market now and what to do next.

Is our company data secure with UserGems?

Yes. We follow industry-standard security practices and data privacy rules. We treat customer data with strict confidentiality. Visit our Data Security page (https://www.usergems.com/data-security) and Trust Center (https://trust.usergems.com/)

What results have teams seen with UserGems?

The median pipeline ROI is 47x in pipeline and 11x in revenue generated. We also offer a money-back guarantee if you don't see at least 1X ROI in revenue generated from UserGems.

How quickly can we start seeing value?

Typically 3-4 weeks. Once connected to your CRM and relevant data sources, UserGems typically starts surfacing high-intent accounts within days (depending on data volume and signal velocity).

Can I bring my own data & signals to UserGems?

Yes. You can bring any data to UserGems. It'll combine all signals together, generate Account Scoring, capture missing buyers, then orchestrate Gem-E (AI agents) and your team to reach in-market buyers with personalized outreach and synchronized ad campaigns.

Who benefits most from UserGems?

Teams with outbound, account-based, or multi-threaded sales and marketing — e.g. ABM marketers, SDRs, AEs, RevOps — benefit most, because they need precise buyer targeting and synchronized GTM actions.

Which tools does UserGems integrate with?

UserGems works alongside most major CRMs (Salesforce, Hubspot, Dynamics), marketing automation (Hubspot, Marketo), sales engagement platforms (Outreach, Salesloft, Gong Engage), and advertising platforms (Linkedin, Meta, Google Ads)