
Feeling the pressure to close deals faster?
We’ve been there — dealing with unqualified leads and manual tasks that slow you down can truly be frustrating.
Sales acceleration tools solve these problems, but only if you choose one that actually fits your process and delivers measurable results.
Below, we explore the common challenges that arise when salespeople search for the ideal tool. You’ll learn how to find a solution that addresses your specific needs, delivers clear insights, integrates seamlessly with existing systems, and offers a strong return on investment.
Here's how the right sales acceleration tool helps your team hit quota and close more deals.
What are sales acceleration tools?
Sales acceleration tools automate manual work, surface the right leads at the right time, and give your team the data they need to close deals faster.
The goal: get prospects to close faster with less manual work, so your team can focus on selling instead of admin.
They can help sales teams significantly increase productivity, remove manual work from processes, and close deals more quickly.
Key functionalities typically include lead generation, CRM integration, email automation, and sales metrics tracking and analytics.
Sales acceleration tools are beneficial for a wide range of people involved in the sales process, such as:
Sales representatives: Sales acceleration tools can automate tasks, improve communication, and provide valuable insights to help them close deals faster.
Sales development representatives (SDRs): SDRs often qualify leads and set appointments for reps. Sales acceleration tools help them set a better SDR strategy, streamline their prospecting efforts and automate lead nurturing.
Sales managers: Sales acceleration tools provide them with data and analytics to identify trends, coach reps, and improve overall sales effectiveness.
Key features to look for in a sales acceleration tool
When choosing a sales acceleration solution, you should always consider features that address your specific needs. For example, if you’re a small startup, you may not need a comprehensive suite of advanced features that would be considered a must-have for an enterprise.
To help you get a general picture of what to look for, we’re sharing some key functionalities that any business would use in its sales processes:
Lead generation and prospecting
Lead generation and prospecting features in sales acceleration tools help sales teams identify and acquire potential customers.
These tools pull leads automatically from websites, social media, and directories, so your team spends less time on data entry.
AI identifies prospects that match your ICP, keeping your pipeline full of qualified leads.
These tools often provide functionalities for organizing and managing leads. Sales teams can segment leads based on different parameters such as industry, company size, and geographic location, making it easier to tailor sales strategies to specific segments.
Data quality and enrichment
Sales acceleration tools automatically validate and update lead data, ensuring teams work with current and reliable information. This includes verifying email addresses, phone numbers, and other contact details and filling in missing information like job titles and company names.
Data enrichment goes a step further by adding valuable context to lead information. These tools can pull additional data points from various sources, such as social media profiles, news articles, and company websites. Enriched data provides deeper insights into leads, such as their recent activities, interests, and business needs.
Lead scoring and prioritization
Lead scoring and prioritization features help sales teams identify which leads will likely convert into customers. This allows them to adjust their priorities and focus on leads that show increasing interest in their products or services.
These tools score leads based on behavior, engagement, and fit—showing you which prospects are most likely to convert. They analyze website visits, email opens, and content downloads to determine a lead's level of interest and readiness to buy.
High-scoring leads are prioritized for follow-up, ensuring that sales efforts focus on the most promising prospects.
You can customize scoring rules to match what actually matters for your business.
Sales triggers and insights
Sales triggers and insights provide timely and actionable information so sales teams can engage with leads at the right moments. Sales acceleration tools monitor various data sources for events indicating a lead's purchase readiness, such as job changes, funding announcements, or company expansions.
When the tools detect these triggers, they alert sales teams, enabling them to reach out with relevant and timely messages. This proactive approach can significantly improve engagement and conversion rates, benefiting both in-house and outsourced sales teams by allowing them to capitalize on timely sales opportunities.
Competitor intelligence
Competitor intelligence features help sales teams stay informed about their competitors' activities and strategies.
Sales acceleration tools can monitor competitors' websites, social media, and news mentions to gather information on new product launches, marketing campaigns, pricing changes, and customer feedback. The sales teams compile and analyze this data to get a comprehensive view of their rivals, which allows them to identify opportunities and threats.
CRM integration
CRM integration allows seamless data exchange between sales acceleration tools and customer relationship management (CRM) systems. The integration automatically synchronizes lead and customer data, eliminating the need for manual data entry and reducing the risk of errors.
Your team sees current lead and customer data right in the CRM, so they can act faster without switching tools.
CRM integration also enables a unified view of the sales pipeline, combining data from various sources into a single platform. Sales teams can more effectively track interactions, monitor progress, and manage follow-ups. A single view of your pipeline makes it easier to spot problems, forecast accurately, and decide where to focus.
Security and compliance
Security and compliance features ensure sales acceleration tools adhere to data protection regulations and protect sensitive information.
These tools implement robust security measures such as encryption, user access controls, and regular audits to protect data from unauthorized access and breaches. Compliance with regulations like GDPR, CCPA, and HIPAA is necessary to maintain customer trust and avoid legal penalties.
Ease of use
Sales acceleration tools should be intuitive and user-friendly, allowing sales teams to quickly learn how to use them without extensive training. Features like simple interfaces, clear navigation, and customizable dashboards improve efficiency and productivity.
When the tool is easy to learn, reps spend time selling instead of figuring out software—which means more deals closed.
The top 14 sales acceleration tools to consider:
1. UserGems
2. Salesforce Sales Cloud
3. HubSpot Sales Hub
4. SalesLoft
5. Outreach
6. Gong
7. Chili Piper
8. ZoomInfo Sales
9. Cognism
10. Apollo
11. Pipedrive
12. Zendesk Sell
13. Zoho CRM
14. Yesware
1. UserGems
UserGems is a pipeline generation tool designed to help sales and marketing teams identify key buyers, providing actionable insights for your next steps in the sales cycle. It tracks job changes of your champions and key contacts, alerting you immediately so you can prevent churn and open new deals. UserGems also identifies new executives in target accounts, helping prioritize accounts for ABM.
Its key benefits include:
Pipeline generation: Higher conversion rates by focusing on ideal customer profiles.
Deal acceleration: Keeps track of opportunity changes to enhance engagement.
Churn prevention: Reduces risks by multi-threading to other stakeholders.
Accurate CRM: Ensures up-to-date and accurate CRM data through automatic monthly refreshes.
UserGems helps industry leaders and established companies like Lattice, Workramp, and UserTesting achieve significant ROI and pipeline growth. The tool also supports data quality, meeting management, and compliance with GDPR and CCPA.
Here's what makes UserGems different:
Champion tracking signals
This feature tracks job changes of your current customers and champions and helps in increasing conversion rates by leveraging existing relationships in new contexts. When a customer or champion changes jobs, UserGems notifies you, enabling timely outreach to maintain and potentially expand relationships.
New hires & promotions signals
The new hires and promotions feature captures new hires and promotions in your Ideal Customer Profile (ICP) accounts. It identifies new decision-makers early, when they're most likely to evaluate and buy new tools. It helps prioritize outreach to newly hired executives, who are 2.5 times more likely to make purchases in their first three months.
Meeting assistant
The meeting assistantautomatically adds new contacts from your calendar to your CRM, so you never lose a lead. Automation saves time and keeps your CRM updated with the most current contact information.
Data quality
UserGems combines LinkedIn data with human verification to deliver contact information with less than 5% bounce rate, so your outreach actually reaches buyers. This ensures a bounce rate of less than 5%, meaning your outreach efforts are more likely to reach the intended recipients.
CRM integration
UserGems integrates with your CRM, so your team can start using it immediately without changing their workflow. Integration moves data seamlessly between systems, enhancing workflow efficiency.
Automated playbooks
UserGems provides pre-built sequences and campaigns for new hires and promotions. It automatically enrolls identified new hires and promoted individuals into targeted outreach campaigns. Your team reaches out at the right time, every time, without manual work.
Prioritization and ROI tracking
UserGems ranks prospects based on criteria such as past relationships, job changes, and seniority, making it easy to prioritize the most promising leads. It also allows you to measure the impact of these engagements on your pipeline and revenue and provides clear insights into ROI.
Why companies prefer UserGems
UserGems automates job change tracking and contact updates, cutting hours of manual research from your team's week. It delivers accurate leads with verified contact data, making it easy to reconnect with past users who are now decision-makers—which drives higher engagement and more pipeline.
The platform is easy to use, integrates seamlessly with CRM systems like Salesforce, and delivers exceptional customer support.
UserGems's AI agents write personalized outreach based on buyer signals and context, so your messages are relevant and timely.
What real users are saying about the benefits of UserGems:
Provides invaluable insights into customer behavior, facilitating data-driven decisions
Connects you with users genuinely interested in your products or services
Job change alerts save hours of prospecting and allow you to get quick wins
Easy implementation with ongoing support throughout the process
What real customers are saying about UserGems:
Axios HQ: Generated $155k in new pipeline within one quarter.
Dozuki: Achieved a 10x increase in deal size by scaling its champion tracking program.
WorkRamp: Drove 15% of BDR-generated pipeline using UserGems.
2. Salesforce Sales Cloud
Salesforce Sales Cloud is a powerful sales automation platform that helps companies increase revenue and efficiency. It offers guided selling, AI-powered deal insights, and pipeline visibility to predict future sales. Key features include automated sales processes, workflows, activity management, and lead and opportunity management.
Sales Cloud maximizes rep productivity with customizable dashboards and accurate forecast management. It integrates AI to provide actionable insights, helping sales teams build stronger customer relationships and streamline workflows.
Top features
Activity management: Automatically captures emails, events, and other engagement activities directly in CRM.
Lead management: Uses AI to prioritize the best leads based on the customer profiles that drive the most revenue
Forecast management: Builds accurate forecasts in real-time to drive predictable growth.
Pipeline management: Maintains and manages pipeline in a single, consolidated view.
Reports and dashboards: Tracks lead volume, activity, conversion rates, and sales pipeline.
Advantages
Disadvantages
Pricing
30 days free trial
Starter Suite: 25€ per user/month
Professional: 80€ per user/month
Enterprise: 165€ per user/month
Unlimited: 330€ per user/month
3. HubSpot Sales Hub
HubSpot Sales Hub is a comprehensive sales software designed to boost productivity and deepen customer connections. It offers a range of tools, including lead management, email templates and tracking, and sales automation, to streamline sales processes and enhance efficiency. With features like AI-powered deal management and conversation intelligence, sales teams can prioritize high-value deals and improve forecasting accuracy.
HubSpot Sales Hub integrates seamlessly with HubSpot's CRM, providing a unified platform for sales, marketing, and customer service. Suitable for businesses of all sizes, it helps teams scale insightfully and drive revenue growth.
Top features
Meeting scheduler: Schedule meetings faster and forget the back-and-forth emails, keeping your calendar full and productivity high.
Playbooks: Arm your sales team with scripts, competitor battle cards, positioning guides, and more—all from right where they manage their deals.
Deal pipelines: Easily add deals, assign tasks, and track your most lucrative prospects in one place, ensuring your deal pipeline never stops flowing.
Payments: Accept payments, manage subscriptions, and include payment links in quotes, forms, meeting invites, and more.
Quote software: Create and send sales quotes, collect electronic signatures, and receive payments from the same place you manage your deals.
Advantages
Disadvantages
Pricing
Sales Hub Professional: $90/month per seat
Sales Hub Enterprise: $150/month per seat
4. SalesLoft
SalesLoft is an AI-powered revenue orchestration platform that optimizes sales processes and outcomes. Solutions cater to various roles and needs, such as revenue operations, sales leaders, and customer success. SalesLoft's Rhythm engine prioritizes tasks using AI to improve revenue actions and customer interactions.
Top features
Streamlines pipeline building and nurturing.
Offers insights and coaching for sales teams.
Manages and forecasts sales pipelines.
Predicts future sales outcomes.
An AI engine that prioritizes tasks and brings buyer signals into workflows.
Enhances buyer engagement with AI.
Advantages
Disadvantages
Pricing
Prices for Essentials, Advanced, and Premier plans are available upon request.
5. Outreach
Outreach is a leading sales execution platform that empowers sales, RevOps, and go-to-market leaders to design, measure, and improve seller workflows. It helps every rep sell like the best by providing a structured, aligned, and repeatable sales process. Outreach helps close skill gaps, advance deals, and prioritize tasks, ensuring secure data management with the highest security standards. Sales teams may also increase win rates by up to 26% using this sales intelligence tool.
Top features
Real-time skill gap identification and coaching
Streamlined stakeholder management
Automated and flexible sales forecasting
Secure data management
Advantages
Disadvantages
Pricing
Outreach offers five plans: Engage, Call, Meet, Deal, and Forecast. Prices are available upon request.
6. Gong
Gong is an AI-driven platform that transforms sales strategies with data-driven insights, allowing sales teams to close more deals and achieve revenue targets. Offering solutions for sales leaders, managers, and account executives, Gong provides real-time insights into deal and pipeline activity, improves team productivity by integrating with existing tech stacks, and delivers AI-backed guidance to mitigate churn and improve forecasting accuracy.
Top features
Conversation intelligence: Analyzes sales conversations to provide actionable insights.
Forecasting: Offers precise pipeline management and forecasting accuracy.
Gong AI: Uses 40+ AI models to understand customer interactions.
Gong insights: Integrates data seamlessly into existing systems.
Advantages
Disadvantages
Pricing
Pricing depends on a team size and usage purpose and is available upon request.
7. Chili Piper
Chili Piper is a comprehensive demand conversion platform streamlining qualifying, routing, and scheduling meetings from various channels. The platform integrates with CRM systems and reduces costs by combining multiple functions. Trusted by over 45,000 users, Chili Piper improves marketing and sales efficiency, boosts lead conversion rates, and offers tools to automate and optimize inbound and outbound processes.
Top features
ChiliCal offers advanced scheduling for meetings.
Form routing to qualify, route, and schedule prospects from web forms.
Automated playbooks and live chat for engaging website visitors.
Automates assignment and scheduling between SDRs and AEs.
Lead distribution based on complex rules and CRM ownership.
Advantages
Disadvantages
Pricing
ChiliCal Free
ChiliCal Teams: $15 per user/month
8. ZoomInfo Sales
ZoomInfo Sales is designed to maximize productivity, accelerate pipeline, and unlock revenue potential. A huge B2B contact database featuring over 70 million direct dial phone numbers and 174 million verified email addresses allows sales teams to build an account universe based on ICPs and reach decision-makers. The platform offers AI-driven insights, buyer intent signals, and automated engagement tools to define markets and discover buyers.
Top features
Buyer Intent: Helps identify prospects at the beginning of the buyer’s journey by tracking companies researching solutions like yours.
Website visitor tracking: Discover and connect with decision-makers from companies exploring your business website.
Conversation intelligence: Analyze customer interactions, understand why a deal is won or lost, and confidently forecast sales.
Sales automation: Build and execute multi-touch sales cadences with our direct phone dialer and email tool.
Workflows: Act fast on market signals, from buying intent to tech installations, with automated outreach and sales activities.
Advantages
Disadvantages
Pricing
Three plans: Sales, Marketing, and Talent (pricing is available upon request)
9. Cognism
Cognism is a leading sales intelligence tool that helps sales teams achieve higher ROI and book more business meetings efficiently. It provides accurate, phone-verified mobile numbers and B2B emails, facilitating live conversations and reducing time spent on bad data.
The platform offers unrestricted access to person and company-level data, providing international coverage across EMEA, NAM, and APAC regions. With easy integration into CRMs and sales engagement tools like Salesforce and HubSpot, Cognism improves prospecting speed and conversion rates and ensures GDPR compliance by checking Do Not Call lists.
Top features
Prospecting and contact management: Allows targeted list building, helping identify and connect with ideal prospects.
Data enrichment: Focuses on list cleaning and enrichment to ensure data accuracy and completeness.
Chrome extension: Facilitates individual prospecting directly within your browser for efficient lead generation.
Intent data: Helps find buyers actively searching for your solution today, leveraging contextual data to prioritize outreach.
Integrations: Seamlessly connects with your existing tech stack, including popular CRMs and sales engagement tools, to streamline workflows and improve efficiency.
Advantages
Disadvantages
Pricing
Pricing is available upon request.
10. Apollo
Apollo is an all-in-one sales platform designed to optimize your go-to-market strategy. It is powered by the most accurate data on 275 million contacts and 73 million companies. It offers comprehensive tools for building pipelines, closing deals, and enhancing performance. The platform's two million-user Living Data Network ensures data freshness and depth, changing the game in B2B data delivery. Integrating existing systems makes Apollo a seamless addition to your sales toolkit, empowering teams to work smarter and achieve their quotas.
Top features
Contact & account search: Find the right leads and companies.
Scores & signals: Reach out to the right leads.
Sales engagement: Automate your outbound processes.
Deal management: Close deals with insights and recommendations.
Conversation intelligence: Track, record, and analyze conversations.
Advantages
Disadvantages
Pricing
Free: $0
Basic: $49 per user/month
Professional: $79 per user/month
Organization: $149 per user/month
11. Pipedrive
Pipedrive is a web-based sales CRM designed to help sales teams track their sales pipelines, manage leads, and automate their entire sales process. With a user-friendly interface, Pipedrive offers features like automated lead nurturing, real-time sales insights, customizable pipelines, and seamless integrations with various apps. Over 100,000 companies in 179 countries trust Pipedrive, which provides scalable plans to suit businesses of all sizes. A 14-day free trial is available for all plans.
Top features
Automated lead nurturing: Save hours and never miss a follow-up.
Real-time sales insights: Harness data for informed decision-making.
Customizable pipelines: Tailor your sales process to fit your business.
Seamless integrations: Connect with your favorite apps through Pipedrive’s Marketplace.
Advantages
Disadvantages
Pricing
Essential: $12 per seat/month
Advanced: $24 per seat/month
Professional: $49 per seat/month
Power: $59 per seat/month
Enterprise: $79 per seat/month
12. Zendesk Sell
Zendesk Sell is a modern sales CRM that improves productivity, provides comprehensive pipeline visibility, and drives revenue growth. It offers tools for contact and deal management, activity tracking, and lead generation, with automation features to streamline sales processes. The platform delivers a unified view of customer interactions, enabling personalized customer experiences. With strong reporting and analytics, teams can accurately forecast and manage sales pipelines.
Top features
Contact and deal management: Organizes and tracks leads, contacts, and deals.
Activity tracking: Monitors sales activities and performance.
Automation: Set up triggers and automate tasks to keep sales reps on target.
Full customer view: Accesses key customer information across sales and service.
Reporting and analytics: Real-time pipeline visibility for accurate forecasting.
Mobile app: Full functionality on the go with geolocation.
Advantages
Disadvantages
Pricing
Sell Team: $19 per agent/month
Sell Growth: $55 per agent/month
Sell Professional: $115 per agent/month
13. Zoho CRM
Zoho CRM offers robust automation, advanced analytics, and personalized solutions to improve customer engagement and drive business growth. Key features include sales force automation, process management, performance tracking, omnichannel communication, and AI-powered insights with Zia. Zoho CRM is highly customizable, integrates with over 800 apps, and supports seamless team collaboration. Trusted by over 250,000 businesses worldwide, it provides an intuitive interface, flexible contracts, and extensive support.
Top features
Sales force automation: Automates routine sales, marketing, and support tasks, reducing manual data entry and increasing efficiency.
Lead management: Captures, scores, and tracks leads, ensuring that sales teams can focus on high-conversion prospects.
Deal management: Monitors deal stages and provides insights to help close deals faster and more effectively.
Omnichannel communication: Enables real-time customer interaction across multiple channels, including email, social media, and telephony.
Predictive sales and intelligence: Uses AI to predict lead and deal outcomes, offering insights and automation suggestions to optimize sales efforts.
Advantages
Disadvantages
Pricing
Standard: €20 per user/month
Professional: €35 per user/month
Enterprise: €50 per user/month
Ultimate: €65 per user/month
30 days free trial is available for all plans*
14. Yesware
Yesware improves email outreach efficiency without the complexity of traditional enterprise sales tools. Integrated directly into Gmail or Outlook, Yesware allows sales teams to track email activity, optimize outreach strategies, and log interactions to CRM systems. Key features include email tracking, attachment tracking, templates, and a meeting scheduler. It promises a quick setup, a free forever plan, and a user-friendly interface, making it ideal for sales teams looking to increase productivity and close more deals.
Top features
Email tracking: Monitors when emails are opened, links are clicked, and attachments are viewed, providing insights into recipient engagement.
Multi-channel campaigns: Allows sales teams to create and manage outreach campaigns across various channels from one platform.
Meeting scheduler: Integrates with Zoom and Microsoft Teams to simplify scheduling meetings directly from your email.
Prospector: Helps identify and gather information about potential leads to enhance prospecting efforts.
CRM integration: Seamlessly logs email outreach activity into popular CRM systems like Salesforce for better tracking and management.
Advantages
Disadvantages
Pricing
Free plan
Pro: $15 per seat/month
Premium: $35 per seat/month
Enterprise: $65 per seat/month
A custom plan is available upon request
Sales acceleration tools: FAQs
What is sales acceleration?
Sales acceleration refers to strategies and technologies designed to speed up the sales process, helping sales teams close deals in less time and more efficiently. It involves using tools like CRM systems, sales automation, lead scoring, and data analytics to streamline workflows, prioritize high-value leads, and enhance overall sales productivity.
What are the different types of sales acceleration software?
The main types of sales acceleration software are:
Customer relationship management (CRM) systems that centralize customer data, track interactions, manage sales pipelines, and generate reports.
Sales intelligence tools provide insights about prospects and customers, gather data from various sources, and enhance lead qualification.
Email tracking and automation tools help you track email opens and clicks, automate follow-up emails, and personalize email campaigns.
Sales engagement platforms help you coordinate multi-channel communication, manage sales cadences, and integrate with CRMs.
Sales analytics and reporting tools analyze sales data, forecast performance, and provide actionable insights.
Lead generation and scoring help you identify and qualify leads, score prospects based on engagement, and prioritize follow-ups.
Sales enablement tools provide sales teams with content, training, and resources to track content usage and effectiveness.
Digital sales roomscreate a secure online space for sellers and buyers to collaborate and share information throughout the sales process, centralizing communication, resources, and content.
How to choose the best sales acceleration platform?
To choose the best sales acceleration platform, follow these steps:
Identify your needs: Assess your sales process and pinpoint areas that need improvement (e.g., lead generation, communication, automation). Define your goals, such as increasing conversion rates, improving lead quality, or enhancing team productivity.
Set a budget: Determine how much you can afford to spend on a sales acceleration platform, considering both the initial cost and ongoing expenses.
Research available options: Look for platforms specializing in your areas of need (e.g., CRM, email tracking, sales analytics). Read reviews, case studies, and user testimonials to understand the effectiveness of each option.
Evaluate features and integrations: Create a list of must-have features (e.g., automation capabilities or integration with existing tools like CRM or email) and check if the platform integrates with your current software ecosystem.
Request demos and trials: Reach out to vendors for demos to see the platform in action. Use the free trial to test the platform with your team and evaluate its usability and performance.
Consider user experience and support: Assess the platform’s user interface and ease of use to ensure your team can adopt it quickly. Evaluate the quality of customer support and available training resources.
Analyze ROI potential: Estimate the potential return on investment by considering how the platform can increase sales and efficiency. Compare the expected benefits against the costs.
Involve stakeholders: Get input from key stakeholders, including sales reps, managers, and IT staff, and ensure their needs and concerns are addressed in the decision-making process.
Make a decision: Choose the platform that best meets your needs, budget, and integration requirements.
Accelerate Your Sales Pipeline with UserGems
Sales acceleration tools are a must-have for all teams that want to improve sales efficiency and close deals faster.
UserGems is the leading software solution in this field and is loved by customers worldwide because it:
Captures job changes accurately and in real-time
Automatically creates 10+ personalized sales sequences
Includes out-of-the-box automation into sales sequences
Has built-in email and Slack notifications
Captures all new executives joining accounts, not just champions
Identifies buyers that are missing from your CRM from your team’s calendars to increase marketing and sales audiences
Provides verified new email addresses with less than 5% bounce rates
Moreover, we offer dedicated CS and strategic RevOps support because we genuinely want to see our users succeed.
Ready to 30X your ROI like Diligent? Or drive $18M in pipeline like Mimecast?
Don’t wait another day — transform your sales strategy and increase your team's productivity - get started with UserGems right now.

