‍[San Francisco, CA] — UserGems, the AI command center for outbound and ABM, held its latest UserGems Insiders session, the company's live product and customer event. Co-founders Christian and Stephan Kletzl unveiled where AI for GTM is heading, new Gem-E agents live for the first time, alongside revenue leaders from Quickbase and Docebo who showed how they're running signal-based GTM at scale.

The session centered on a single idea: most GTM tech stacks have a system of records (the CRM) and a system of actions (sales engagement, marketing automation, ad platforms), but no brain in the middle. Without an intelligence layer, reps and marketers are left to piece together signals manually, and AI just automates bad decisions on top of bad data.

"If you don't have a centralized system in the middle that connects your system of record with your system of actions, then someone else is filling in the brain," said Christian Kletzl, CEO of UserGems. "What we're seeing is that it's typically each individual human's brain making the decision, which leads to inconsistencies, and means no one can really make the very best decisions with the volume of information we're facing."

Watch Christian's session on how UserGems fits into the future of GTM.

New Gem-E agents for outbound and ABM

Stephan Kletzl, co-founder and CTO showcased new Gem-E (our AI agent) functionalities for ABM and outbound live for the first time. Here's what dropped:

• Research Agent: Pull custom insights on the accounts that matter to you. It cross-references Google results so you're not getting hallucinated nonsense, and you can build templates for your exact ICP.
• Account & Contact Insights: Our Chrome extension surfaces signal context, scoring, and deal intel wherever you're working. Now you can ask Gem-E directly in the extension for anything extra. Plus our MCP integration is coming next month.
• Orchestration Agent: Describe the campaign you want and it builds it. It'll also flag missing campaigns or suggest tweaks.
• Sales & Marketing Dual Campaign: Outbound and marketing hitting the same people at the same time, in one workflow.
• Ad Sync to LinkedIn, Meta & Google: Dynamic audience sync with contact enrichment for higher match rates.
• Buying Stages and TAM Progression & Expansion: See where accounts sit in their journey and how your TAM is moving. Plus new ICP-matched accounts with signals, it's fully transparent, customizable and self-learning.

Watch the new features walkthrough here.

Quickbase: 5x leads, 3x pipeline, 2x closed-won

Lynn Tan, Senior Director of Growth at Quickbase, walked through how her team rebuilt outbound from cold to signal-based using UserGems as the GTM brain.

Tan broke it down into three ingredients: every signal in one centralized place (including custom Quickbase-specific signals like trial sign-ups, event attendees, and community members), context on every signal so reps know why it matters and how to act, and automation pushing prioritized accounts, contacts, and messaging directly into Salesforce and Outreach.

"Every time we're brainstorming a campaign, we started with the question: can this turn into a signal? What is the trigger event?" said Tan. "We're treating UserGems like the ultimate revenue teammate. Every new product launch, every new campaign brief, the first thing is, let's get it into Gem-E."

The results, comparing average quarterly performance in 2025 to Q1 2026:

• 5x lead creation
• 3x pipeline opportunities‍
• 2x closed-won revenue

Tan also flagged the shift from account-level to contact-level signal: "Account signal is a lagging indicator. People buy from people. Being able to pinpoint the specific individual driving the signal is now a requirement."

Docebo: 0.3% to 43% reply rates, ramp time in weeks not months

Simona Gatta, Global Senior Director of Business Development at Docebo, shared how her team took signal-based GTM global, across English, German, Italian, and French sequences.

Her philosophy: "I don't want to show BDRs all the work they could do. I just want to show them what they should do."

Docebo's outbound engine now layers UserGems on top of first-party data (closed-lost contacts, call recordings, event notes), scores contacts against Docebo's ICP, pushes prioritized tasks into Outreach, and drafts the email, call, and LinkedIn brief before the BDR logs in. Reps no longer research, build lists, or write from scratch — they refine and execute.

The results:

• Average email reply rates jumped from 0.3–1% to 20% on English sequences
• German sequences hit 43% reply rates
• 70% of the org's pipeline now funnels through UserGems
• BDR ramp time dropped from 4–6 months to generating real pipeline in weeks
• Reps are overachieving quota, and four days is the average time from workflow deployment to first booked meeting

"The BDR role has fundamentally transformed," said Gatta. "Before, reps spent two-thirds of their time figuring out who to target, where to find them, and what to say. Now they log in and have prioritized work, context, and drafted messaging. They're converting more, ramping faster, and building real pipeline from month one."

Signal-based advertising: stacking signals across the funnel

Isaac Ware of UserGems closed the session with a walkthrough of contact-level, signal-based advertising, pairing every outbound play with advertising to the same individuals.

Four plays Ware highlighted:

• Post-demo multi-threading: Surround the full buying committee with ads after a first meeting, so when the AE reaches out to multi-thread, the rest of the team already knows the brand.
• Customer retention: Target contacts at renewal-stage customer accounts who are researching a competitor — before the renewal conversation starts.
• Closed-lost revive: Re-engage closed-lost contacts the moment they start evaluating a competitor or a relevant topic.
• Broader signal-based advertising: Stack multiple signals (tech stack + contact-level intent + past champion activity) to serve the right ad to the right individual at the right moment.

"Account-based intent and account-based signals on their own usually don't produce the pipeline teams expect," said Ware. "Every signal-driven outbound play can, and should, be paired with advertising. That's what turns signals into pipeline instead of just notifications."

About UserGems Insiders

UserGems Insiders is UserGems' live session for customers and the broader GTM community. Each event combines live product drops with unfiltered stories from revenue leaders running signal-based motions in the wild. The next UserGems event, Humans of GTM, takes place in San Francisco on June 17th.

‍About UserGems

UserGems is the AI Command Center for B2B revenue teams, the brain that sits between your CRM and execution tools. We unify signals, prioritize buyers using transparent AI scoring, and deploy AI agents (Gem-E) to automate outbound and ABM execution. Customers include Mimecast, Workday, Salesloft, Sendoso. Learn more at www.usergems.com.