UserGems unveils "Don't Leave Your GTM to Chance," a campaign spanning four fall events

Poster, sticker, and zoom background art by LA-based collage artist Julia Walck anchors UserGems' presence at UG Insiders, Pavilion NYC, OpStars, and Funnel London

San Francisco, CA — [September 9th 2026] UserGems, the AI command center for outbound and ABM, today unveiled "Don't leave your GTM to chance," a vintage casino-themed campaign running across all of its fall events. The campaign's visual identity, including the poster, stickers, and zoom background, comes from Julia Walck, an LA-based collage artist who has previously worked with British Vogue, Urban Outfitters, and Ticketmaster.

Concept development

Winning consistently takes the right signals at the right timing, but most GTM teams are still betting on gut feel and hoping the odds land in their favor. UserGems built the campaign around that tension: with UserGems MCP giving AI full context to act on, GTM teams don't need luck. It's never a bet, never a gamble.

Walck's key art carries that concept through a full vintage casino aesthetic, with easter eggs pointing to what's coming next: MCP, scratch cards, lucky coins, a new UserGems playing card deck, and their event activations.

Where it shows up

• UG Insiders webinar: September 15, live launch of UserGems MCP, Research Agent, and the new and improved Writing Agent
• Pavilion NYC: September 28–October 1
• OpStars: October 5–6
• Funnel London: October 14–15

The same key art, swag, and message travel with UserGems to each stop, giving the campaign one consistent identity from the first webinar registration through the last conversation on the show floor in London.

‍About the artist

Julia Walck is a collage artist and designer based in Los Angeles. She works with collected vintage magazines and ephemera to build playful, maximalist collages, moving between cut-and-paste analog work and digital tools. With more than a decade in the design industry as both a designer and design director, Walck has licensed artwork to brands including Urban Outfitters, created editorial illustrations for Women's Wear Daily and British Vogue, and worked on campaigns with Ticketmaster, ban.do, and BentoBox, among others.

She also teaches collage workshops out of her LA studio. More of her work is available at juliawalck.com.

About UserGems

UserGems is the AI command center for outbound and ABM. We help sales and marketing capture buying signals, identify and prioritize the right buyers, then take the next actions to generate more pipeline at scale. For more information, visit usergems.com.

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