UserGems Launches MCP, Bringing Its AI Command Center Directly Into Claude and ChatGPT

Sales and marketing teams can now build and run always-on outbound and ABM campaigns just by prompting, no engineering required

SAN FRANCISCO, [September 18th 2026], UserGems, the AI command center that turns buying signals into pipeline, today announced the launch of UserGems MCP, a headless interface that exposes its full platform to any MCP-compatible AI. The announcement was made at UserGems Insiders, where the team demoed the product live alongside its new writing and research agents.

With UserGems MCP, sales and marketing teams can research accounts, prioritize prospects, draft personalized outreach, and build entire campaigns without leaving Claude or ChatGPT. Reps get quick answers in the flow of their work. Admins can build and edit full campaigns conversationally, or make one change across many campaigns at once, something that would otherwise mean clicking through screen by screen.

"Most MCPs out there help you find data. We wanted to bring the intelligence to act, not just look things up," said Christian Kletzl, CEO of UserGems. "The LLM alone can't run outbound and ABM. UserGems is what makes any AI capable of doing it."

How it works

Setup takes three steps: connect UserGems as an MCP server in Claude or ChatGPT, prompt in plain language, and let the AI act. Every response is grounded in the customer's own signals, custom scoring model, and CRM history, not generic industry data.

UserGems MCP is also bidirectional. It accepts inbound connections from tools like Gong, Webflow, and Sendoso, so Gem-E (UserGems' family of AI agents) can pull a call transcript, fetch the right case study, or trigger a gift mid-campaign, all from a single prompt.

With UserGems MCP, teams can now run always-on campaigns such as:

• Revive Closed-Lost: Detects movement at past closed-lost accounts, enriches Salesforce records, drafts personalized outreach, and syncs an ad audience, automatically, every week.
• Champion Tracking: Monitors past champions moving to new ICP accounts and triggers outreach and gifting when they hit a score threshold.
• Always-On ABM: Re-scores a target account list monthly, refreshes ad audiences, and alerts the marketing team in Slack when it's ready.

The live demo is available here.

Availability

UserGems MCP is available now to UserGems customers. Setup takes minutes, with no engineering required. Full documentation, connection guides (Claude + ChatGPT), FAQs and prompts are available in the UserGems Help Center.

About UserGems

UserGems is the AI command center that turns buying signals into pipeline. We help sales and marketing know exactly who to target, when, why, and what to say for outbound and ABM, at scale.

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