UserGems Blog

Customer Marketing As A New Lead Generation Channel

Trinity Nguyen

Marketing leaders, if you’re doing customer marketing to only drive advocacy, you’re missing out on a high-volume, lower cost lead generation channel.

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UserGems is showing me all these influencers for my product. What should I do next?

If you're new to influencer marketing, here are some basic step-by-step recommendations to turn influencers and micro-influencers into your authentic brand ambassadors.

Christian Kletzl

How to identify the right influencers, micro-influencers and advocates for your product?

Although influencer and micro-influencer marketing have been two of the hottest trends in the past few years, a new alternative has emerged called “(influential) advocate marketing” that is increasingly showing its powers.

Trinity Nguyen
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