UserGems provides us all of this data about prospects. But what are some ways I can use this for marketing purposes?Read More >
Today’s existing Lead Scoring models are missing a critical attribute that leaves many high-potential leads on top of the funnel instead of accelerating them through the funnel to close.
When it comes to building pipeline, we often think about finding and targeting cold leads but overlook contacts who evaluated or used us in the past. Yet these are opportunities with higher conversion rates than other types of leads.
Although influencer and micro-influencer marketing have been two of the hottest trends in the past few years, a new alternative has emerged called “(influential) advocate marketing” that is increasingly showing its powers.