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Customer job changes can impact your win rates by 114%
Hidden Gems

How much are previous champions ("Gems") worth to your revenue & pipeline?

April 7, 2026 • 2 min
How UserGems works with cybersecurity companies to use champion tracking
Deep Dives

The definitive guide to champion tracking for the cybersecurity industry

April 7, 2026 • 1 min
Deep Dives

Why You Can (and Should) Trust AI in Your Outbound Strategy

April 7, 2026 • 4 min
Cobalt’s playbook for revenue alignment
Deep Dives

Revenue alignment: Cobalt's champion tracking playbook for efficient growth

April 7, 2026 • 9 mins
Best Practices

How to reach humans (not accounts) with contact-level buying signals

April 7, 2026 • 6 min
UserGems and Salesloft logos on a green and black background
Best Practices

How to scale your outbound with UserGems and Salesloft

March 31, 2026 • 6 min
Best Practices

How do I know my company is ready for AI outbound? 6 telltale signs

March 31, 2026 • 3 min

Meet the New Brain of GTM: AI Command Center

March 30, 2026 • 3 min
A list of steps to making a sales prospecting video
Best Practices

Video prospecting: What it is and how to do it right

March 24, 2026 • 10 min

Brains of GTM: How Docebo & Datadog built AI GTM brains

March 20, 2026 • 4 min
Image of rocket launch depicting revenue growth
Best Practices

How to drive revenue with ABX by focusing on your champions

March 18, 2026 • 6 min
Three professional women working together with text "customer marketing is an untapped demand generation channel"
Best Practices

Customer marketing as a new demand generation channel

March 18, 2026 • 3 min
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