Build a Competitor Takeout Campaign
Courses / 201 - Customize AI for 4 New Campaigns
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Build a Competitor Takeout Campaign
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Build a Competitor Takeout Campaign

8 min
  • Use the Tech Stack signal to identify ICP accounts currently using specific competitor tools and auto-discover persona matching contacts
  • Activate UserGems Contact-Level Intent to surface accounts and contacts actively researching competitor topics
  • Add conditional instructions in Gem-E Content to tailor messaging by competitor — upload existing documents (i.e., Battlecard PDF) to generate instructions via AI 
  • Build separate campaign audiences for Tech Stack accounts vs. Contact Intent accounts with tailored messaging for each
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