NEW YORK -- October 13, 2023 — Last night Pavilion, the leading global community for revenue executives, CEOs, and founders in the B2B software space, in partnership with G2, announced that UserGems was honored with the Category Creator Award at the inaugural GTM Awards. The GTM Awards is an esteemed industry-wide recognition program with the goal of celebrating top go-to-market leaders and companies that have demonstrated excellence, innovation, and success within the B2B SaaS sector. 

“We are so grateful for the opportunity to honor all of these incredible winners at last Thursday's ceremony in Nashville," said Sam Jacobs, Founder and CEO of Pavilion. “These awards are a testament to our mission at Pavilion to connect GTM leaders through collaborative programming. We’re thrilled with this year's results, and can’t wait to see what next year brings.”

“It’s an honor to receive this recognition,” said Christian Kletzl, co-Founder and CEO of UserGems. “UserGems was created to help companies grow more efficiently by keeping them in touch with their best buyers – their past customers and prospects. This category of Champion Tracking wouldn’t exist without our customers and partners. Their passion for sharing advice, feedback, and successes with this strategy laid the foundation for this new category to thrive.”

To view the full list of honorees and more information about the GTM Awards, visit

More about Pavilion and the GTM Awards 


The inaugural GTM Awards celebrate and honor top go-to-market leaders and teams who have demonstrated exceptional skills, achievements, and contributions across various sectors within the B2B SaaS space. Winners have been determined by the GTM Awards judging panel, comprised of independent industry experts Sam Jacobs, Founder & CEO of Pavilion, Mike Weir, Advisor at G2, Jacco van der Kooij, Founder of Winning by Design, Sangram Vajre, CEO of GTM Partners, and Lisa Sharapata CMO of Arbinger Institute.

About The GTM Awards:
The GTM Awards is an industry-wide recognition program celebrating top go-to-market leaders who have demonstrated excellence, innovation, and success in sales, marketing, customer success, operations, CEO/founder roles, and investing. The program is sponsored by Pavilion and G2, and aims to inspire professionals, foster a sense of community, and honor exceptional contributions in the dynamic B2B SaaS go-to-market landscape. For more information, please visit

About Pavilion:
Pavilion was founded in 2016 as a support network for revenue leaders. Since then, it has grown into a 10,000+ member international community of go-to-market leaders. Through structured training in Pavilion University; private, moderated peer groups; and in-person events, Pavilion delivers on its mission to help revenue leaders unlock and achieve their full professional potential. For more information about Pavilion or to become a member, please visit

About G2:
G2 is the world's largest and most trusted software marketplace. More than 80 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit and follow us on LinkedIn.

About UserGems:

UserGems is a pipeline generation software that helps teams boost pipeline and reduce churn by monitoring job changes of your most valuable buyers and automating the next steps. Trusted by companies such as Mimecast, Diligent, Cato Network, and Lattice, UserGems helps businesses reach their revenue goals. For more information, visit: and follow us on LinkedIn


Amber Rhodes

Want to get more pipeline with less work?