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Open rates can be a useless metric
Best Practices

Forget open rates: engagement is email marketing's true gold

February 13, 2026 • 9 mins
The UserGems pipeline generation tool
Best Practices

11 pipeline generation metrics to track according to the experts

February 13, 2026 • 9 min
an image describing expert approaches to measuring demand generation
Best Practices

A practical guide to measuring demand generation (including 13 metrics experts recommend you track)

February 13, 2026 • 10 min
A piece that describes how to make the best of net revenue retention
Best Practices

A complete guide to net revenue retention: what it is and 8 proven tactics to drive revenue growth

February 13, 2026 • 9 mins
Frustrated man with hands on his head with text "Why ABM campaigns fail"
Best Practices

8 reasons why B2B account-based marketing fails (and 7 ways to fail-proof your ABM campaign)

February 13, 2026 • 11 min
Best Practices

Understanding buyer intent for B2B sales & marketing (+ Real-World Examples)

February 13, 2026 • 16 min
An image of a high performance team building a human tower
Deep Dives

Champion tracking: The next high-performing marketing channel

February 10, 2026 • 17 min
Two professional women on laptop with text "sales email examples to try"
Best Practices

8 sales email examples for UserGems leads: Past customers & new buyers

February 6, 2026 • 6 min
Chris Walker of Refine Labs
Best Practices

How to win in marketing with Chris Walker of Refine Labs

February 6, 2026 • 5 min
Professional woman working on laptop with sales acceleration graphics
Best Practices

The only B2B sales acceleration guide you’ll ever need [including 7 deal acceleration tactics to try today]

February 6, 2026 • 13 min
Graphic with HubSpot ABM tool icons
Best Practices

Using HubSpot ABM tools? Here's how to create successful ABM campaigns using HubSpot

February 6, 2026 • 7 min
5 reasons ghosting in sales happens
Best Practices

Ghosting in sales: How to prevent prospects from ghosting on you

February 6, 2026 • 11 min
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