Courses / 101 - Your First UserGems Campaign
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UserGems: Build Go-to-Market Campaigns in 3 Steps 🚀

UserGems: Build Go-to-Market Campaigns in 3 Steps 🚀

6 mins
  • Understand the three core components of every UserGems campaign: input, audiences, and output
  • Learn what input data powers campaigns, from first-party data to third-party signals to value propositions
  • Build targeted audiences by layering filters like signals, personas, ICPs, firmographics, and technographics
  • Learn the basics for creating a campaign and adding simple actions
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