UserGems Inputs: ICP Scoring Models
7 mins
- Understand how scoring models prioritize accounts by profile fit and in-market signals
- Configure scoring model guardrails using employee size, industry, region, and revenue filters
- Select blueprint reports to train the model on your ideal customer characteristics
- Interpret frequency percentages and likelihood ratios to understand which characteristics drive scores
- Adjust signal weights and use AI Company Review to fine-tune scoring beyond the machine learning defaults
- Activate ICPs by auto-importing target accounts and prospecting for contacts at top-scoring accounts
Supporting help articles
Try it yourself:
- Create a new ICP in your UserGems instance based off of a specific segment of customers
- Ideas: MM vs ENT, different Verticals