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Best Practices

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Business woman making a sales pitch

How B2B marketers can turn customer relationships into new pipeline

Trinity Nguyen
Trinity Nguyen
Dec 12, 2022 • 4 min
Sales Prospecting
Demand Generation
Pipeline Generation
Account-Based Marketing
Why sales and marketing therapy is important

3 ways to improve the relationship between sales and marketing teams

Dozie Anyaegbunam
Dozie Anyaegbunam
Dec 5, 2022 • 10 min
Demand Generation
Sales Prospecting
Pipeline Generation
Revenue Alignment
cold email vs. spam best practices list

Cold email vs spam: Best practices to improve your cold outbound

Dozie Anyaegbunam
Dozie Anyaegbunam
Nov 30, 2022 • 12 min
Lead Generation
Pipeline Generation
Sales Prospecting
sales man on a sales call

7 foolproof sales call tips to accelerate deals and hit your quota

Derek Wang
Derek Wang
Nov 23, 2022 • 9 min
Lead Generation
Pipeline Generation
Sales Prospecting
Sales productivity tips

Sales productivity: An ADR's guide to closing the month on a high from 15 sales pros

Dozie Anyaegbunam
Dozie Anyaegbunam
Nov 8, 2022 • 17 min
Sales Prospecting
Lead Generation
Pipeline Generation
Professional woman working on laptop with sales acceleration graphics

The only B2B sales acceleration guide you’ll ever need [including 7 deal acceleration tactics to try today]

Adam D'Angelo
Adam D'Angelo
Oct 25, 2022 • 13 min
Deal Acceleration
Pipeline Generation
Sales Prospecting
Champion Tracking
Graphic with outbound sales icons

How to Develop an Effective Outbound Sales Strategy: Steps, Tactics, & KPIs

Adam D'Angelo
Adam D'Angelo
Sep 30, 2022 • 10 min
Pipeline Generation
Lead Generation
Sales Prospecting
Graphic with HubSpot ABM tool icons

Using HubSpot ABM tools? Here's how to create successful ABM campaigns using HubSpot

Trinity Nguyen
Trinity Nguyen
Sep 28, 2022 • 7 min
Account-Based Marketing
Demand Generation
Pipeline Generation
Graphic of a magnet attracting leads

Demand generation best practices: 5 tips for a successful campaign

Dozie Anyaegbunam
Dozie Anyaegbunam
Sep 22, 2022 • 12 min
Demand Generation
Pipeline Generation
Professional man celebrating with champion lifetime value graphics

Champion lifetime value: An untapped revenue metric for B2B sales and marketing teams

Christian Kletzl
Christian Kletzl
Sep 19, 2022 • 4 min
Champion Tracking
Demand Generation
Pipeline Generation
Buyer Job Changes
Graphic with woman on computer

How to supercharge the mental performance of your sales team

Dozie Anyaegbunam
Dozie Anyaegbunam
Sep 13, 2022 • 5 min
Sales Prospecting
Pipeline Generation
Graphic with resilient sales person

Resilience in sales: 8 expert tips on building mentally resilient sales teams

Derek Wang
Derek Wang
Sep 7, 2022 • 9 min
Pipeline Generation
Lead Generation
Sales Prospecting

5 sales and marketing alignment best practices

Trinity Nguyen
Trinity Nguyen
Aug 4, 2022 • 6 min
Revenue Alignment
Graphic with B2B sales intelligence icons

B2B sales intelligence: 4 ways the right data fuels your ABM campaigns

Isaac Ware
Isaac Ware
Jul 14, 2022 • 7 min
Sales Prospecting
Lead Generation
Pipeline Generation
Two professional men working on a laptop with text "B2B prospecting databases"

3 reasons to build an effective B2B prospecting database

Joe Jarvie
Joe Jarvie
Jul 8, 2022 • 4 min
Pipeline Generation
Sales Prospecting
Lead Generation
Graphic with B2B sales tool icons coming out of a box

Prospecting toolkit must-haves: 8 B2B sales tools probably missing from your sales tech stack

Dozie Anyaegbunam
Dozie Anyaegbunam
Jul 5, 2022 • 7 min
Sales Prospecting
Pipeline Generation
woman reading on a coach with text "17 best sales prospecting books SDR/AE needs to read ASAP"

17 best sales prospecting books every SDR or AE needs to read ASAP

Blaise Bevilacqua
Blaise Bevilacqua
Jun 29, 2022 • 13 min
Sales Prospecting
Pipeline Generation
Lead Generation
Two professional women working together with text "creative B2B prospecting strategies"

12 B2B prospecting methods and strategies AEs & SDRs have used to land meetings

Dozie Anyaegbunam
Dozie Anyaegbunam
Jun 29, 2022 • 22 min
Sales Prospecting
Lead Generation
Pipeline Generation
Frustrated man with hands on his head with text "Why ABM campaigns fail"

8 reasons why B2B account-based marketing fails (and 7 ways to fail-proof your ABM campaign)

Trinity Nguyen
Trinity Nguyen
Jun 13, 2022 • 11 min
Account-Based Marketing
Demand Generation
Pipeline Generation
Woman holding phone with headphones and coffee with text "24 best sales podcasts"

24 sales podcasts every SDR should check out in 2022

Dozie Anyaegbunam
Dozie Anyaegbunam
May 19, 2022 • 15 min
Sales Prospecting
Lead Generation
Pipeline Generation
Professional man working on laptop with text "best sales blogs to follow"

23 of the best sales blogs to follow in 2022

Blaise Bevilacqua
Blaise Bevilacqua
Apr 27, 2022 • 12 min
Sales Prospecting
Lead Generation
Two women working on laptop with text "35 best account-based marketing tools"

35 best account-based marketing tools to drive your ABM strategy

Dozie Anyaegbunam
Dozie Anyaegbunam
Apr 26, 2022 • 18 min
Account-Based Marketing
Demand Generation
Sales Prospecting
Graphic with text "How we optimize our ad spend"

How we optimize ad spend

Trinity Nguyen
Trinity Nguyen
Apr 23, 2022 • 1 min
Demand Generation
Pipeline Generation
Graphic of a newspaper with title The Great Resignation and text "track jobs changes"

Leveraging buyer job movements to build relationship-driven ABM campaigns

Nick Bennett
Nick Bennett
Apr 15, 2022 • 3 min
Account-Based Marketing
Champion Tracking
Pipeline Generation
Sales Prospecting
Buyer Job Changes
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