Sales intelligence tools to hit your revenue targets

Sales intelligence tools

To run a business today, you have to think carefully about the tools you will use to grow your company. If you use the right tools, you can gain a competitive edge. There are a wide variety of tools that can give your sales team this edge so they can close more deals. The most important being sales intelligence tools. The best sales intelligence software will provide more insight to your sales teams.

If you are looking for the right B2B sales intelligence tools, you have to think about how your teams will use the sales intelligence data. For example, your sales teams might need access to data that can help them prospect leads. Or, your sales team can use this data to move existing leads through your sales funnel optimally. Ultimately, it is important to use a tool that can help you measure the quality of each lead. That way, your sales teams can figure out which leads will become customers.

Sales intelligence definition

What is sales intelligence?

Sales intelligence is the information that sales teams collect on their target prospects and how they use it to guide their sales cycle.

What are sales intelligence tools?

Sales intelligence tools are the technologies, software, and apps sales teams use to collect and analyze prospects’ data.

Integrating your sales intelligence tools and your CRM

This type of data is usually stored in a CRM. CRM stands for customer relationship management. You use CRM to track the data that you collect from your prospects. You can record interactions with customers, let people know where they are in the funnel, and help your colleagues figure out how to move people through the sales funnel. 

Your centralized hub

Your CRM acts as your primary and centralized hub. All the data from your sales team flows through your CRM. Your CRM system is crucial for analyzing your interactions with your prospects. 

One of the most popular CRMs that sales teams use is Salesforce. As long as you put good data into the system, you should get good data out as well. This can go a long way toward helping your sales teams be successful.

Good data vs. bad data

So, how can you ensure that you put good data in? By properly training your sales teams. While you need to teach them how to identify good data and bad data, you also have to give them the tools they need to use the CRM system efficiently. Otherwise, they will spend endless hours poring through data. 

If you want to get the most out of your CRM, you need to take advantage of a sales intelligence tool that can help your sales teams spend their time wisely. As long as you find a tool that can integrate directly with your CRM, you can figure out what prospects deserve your attention. 

The growing sales intelligence market

There are a lot of sales intelligence tools on the market, which is why you have to think carefully about which is right for you. 

Most of the tools out there will not help with lead qualification and prioritization. If you want to help your sales teams with this step then you need a tool that can help you accelerate your sales pipeline by identifying prospects who are more likely to convert. 

Top sales intelligence tools 

• UserGems
• LinkedIn Sales Navigator
• ZoomInfo
• Apollo.io
• Sifdata

The best sales intelligence tool

To optimize your sales teams, you need to use the right sales intelligence tool. Your software has to help you connect sales intelligence, your customer data platform (CDP), sales enablement, and lead qualification together. That way, your sales teams can figure out whom they should be speaking to next. 

If you use the right sales intelligence tools, you can connect these dots together, helping your teams optimize their performance. This means closing many deals as quickly as possible. If you use UserGems to help your sales teams leverage their data properly, you can efficiently move your prospects through the sales funnel.

UserGems does all of this for you. It allows you to leverage your data, providing intelligence on how to choose the right prospects to focus your time on. You need to make sure your sales teams are spending their time on prospects in the sales funnel who can convert. By using UserGems to track job changes of your prospects, you can identify the ones that are most likely to become paying customers.